WHOLESALE TRADE RETAIL TRADE

Retailing

‘’Retailing is a business where an organisation directly sells its products and services to an end costumer for personal use’’.

With growing market demand, the industry is expected to grow at the rate of 25-30 % annually.

Retail has two forms organised and unorganised .

Retailing sectors in India

• Food and grocery

• Clothing

• Footwear

• Gems and jewellery

• Pharmaceuticals

• Music

• Books

• Consumer durables

Importance

• Largest and fastest growing sector in India.

• Modern retailing forms one point stop for all shopping.

• Consumer gets a large product variety of brands to choose from one roof.

• First it was sellers market and now its changing to buyers market.

Concept

• ‘Wholesale’ means to sell goods in relatively large quantities

• The wholesalers buy goods and commodities in large quantities from the manufactures for the purpose of further selling them in small quantities to the retailers.

• Vital link between the manufacturer and the retailer

• Buys in bulk quantities from the manufacturers and resells them to the retailers in small quantities

• Deals with limited number of products

Trends in wholesaling• Increased services

•Regional coverage

•Productivity and quality

•Global expansion

Growth of wholesaling

• Tremendous potential in retail sector

• Manufacturer will need more number of wholesalers

• Development and advancements in the mass production techniques

• Many companies found distributing very costly

• Thus there is ample scope for the wholesaling activities.