in partnership with Trinity Mirror

An introduction…

How do UK consumers buy services today?

Aggregators / vertical search rules Be it finance, insurance, domestic energy, travel,

aggregators are establishing themselves in every market

They plug seamlessly into online search engines and have become a go-to resource.

The consumer appeal is clear Saving time, money, feeling in control and

removing the pain from expensive decisions Their growth was accelerated in 2008-2012 but

‘savvy shopping’ remains the norm in times of growth.

Trend is moving to Automotive SMR AutoTrader is the established leader in

new/used cars but no business has replicated the model in Automotive after-sales.

How do UK drivers approach vehicle maintenance?

Drivers are open-minded50% undecided at start of process

Drivers are thorough 8-day process on average Average of 3-4 online sources used.

Drivers are tech-savvy40% used their smartphone as part of

the process.

…but reputation rules Opinions of friends and family are the

most influential sources (followed by search engines).

Source: Google Gearshift Survey 2013

The solution? Who Can Fix My Car

Drivers use a drop-down menu and free-text field to describe what service is needed.

Garages are notified by text and email and respond with pricing and comments.

Drivers decide based on pricing, responses, location and, most importantly, customer feedback.

Garages win new customers, who are encouraged to leave reviews. Garages pay a small commission fee on successful jobs and retain ALL the up-sell.

What are the benefits for YOUR garage?

Stay connected, receive SMS/ e-mail notifications as soon as jobs are posted local to your garage

Messaging system lets you communicate directly with new customers before confirming

Build your reputation online and stay ahead of your local competitors - reviews exclusively from Who Can Fix My Car motorists

Benefit from being associated with growing business’s marketing campaigns

Does it work? The mechanics’ view

Garage and location Jobs won (Apr 2014) Est. revenue WCFMC feesAutomotive Components Specialist, Enfield 156

Your Mobile Garage, Islington 154

Whitepost Garage, Gloucester 60

A&A Auto Electrics, Bolton 48

Enterprise Garage, Oldbury 43

Drive-In, Aylesbury 31

Once registered, our Garages ONLY pay, when they win new work

CONTACT US:

TEAM@WHOCANFIXMYCAR

0191 269 6875

Does it work? Our drivers say…

32k  Jobs Posted (Apr 2014)96%  Customer Satisfaction

See for yourself:

www.facebook.com/

whocanfixmycar

We have Trinity Mirror Group as a partner…

UK’s biggest national newspaper network

TMG reach 26 million people every week

The Daily Mirror, The People and 120 regional titles

New Business Division to deliver unique services along side media and content

Ability to coordinate strategic marketing across multiple channels and regions

…and unique partnerships with Automotive-focused portals

Who Can Fix My Car’s partnership with PistonHeads goes live in June 2014.

PistonHeads is the second largest UK motoring website with 5 million visits every month from automotive-conscious audience.

PistonHeads has 5,000 private car classifieds posted every month.

Word of mouth: PistonHeads has 250,000 active automotive forum members.

Haymarket owns What Car? Another recognised title that helps educate UK motorists.

Case Study: Meet Patrick at ACS Enfield

Over 100 jobs won in 2013

Total focus on customer service

Consistent feedback creates momentum

http://garagewire.co.uk/news/independent-gears-up-for-expansion-after-online-success/

Case Study: Stoneacre Motor Group

22/26 different STONEACRE dealerships have won work via Who Can Fix My Car

Strong, centralised call-centre coordination

Over 6,500 leads sent to across STONEACRE’s network

Diverse manufacturer mix.

Our Success Fees are LOW…

Brake replacement:

Battery replacement:

MOT:

Full Service:

Exhaust repairs:

Wheel Alignment:

Diagnostic/Engine Balancing

Air Conditioning Service/Repair

Clutch ReplacementPrices exclude VAT

“Average job spend is at least £xxx, and does not include any further up-sell captured at the garage.”

CONTACT US:

TEAM@WHOCANFIXMYCAR

0191 269 6875

National recognition:

A Rich and Diverse Mix of JobsTop 25 Car Makes: Top 25 Service types:

Make % Jobs Category % Jobs

CONTACT US:

TEAM@WHOCANFIXMYCAR

0191 269 6875

Next steps? Get started…today!

Go to www.whocanfixmycar.com/mapsandpackages

Select the vehicle makes and job types that your business specialises in – then only receive leads that matter.

Write a short description telling customers about your garage

Pay £50 annual membership

THAT’S IT: you will begin receiving leads that day!

ADDITIONAL: seek out extra work beyond your normal radius with our ‘Find a job’ map function

QUESTIONS? team@whocanfixmycar.com or 0191 269 6875