Who We Are

• Chief Executive Officer: Alexis Jenkins• Chief Operations Officer: Meng Chen• Chief Marketing Officer: Paul Weidinger• Chief Finance Officer: Ali Nichols• Chief Development Officer: Christopher Conte

Agenda

• What is ALTO? • How does it work? • What makes us different? • What will it cost you? • The future of ALTO • Q&A

Mission Statement 

•ALTO is a group of music lovers.

•We are committed to providing diverse online music listening options to meet each user's unique tastes. ALTO will enhance the live music experience for both up and coming artists music lovers in the Austin area.

How does it work?

 

What makes us different?

ALTO’s Unique Approach

The two ways people listen

Online

Live

ALTO bridges the gap.

ALTO’s Unique Approach

• ALTO is about “hometown” artists.

• ALTO will lead you from discovery, to listening, to live experience.

Here’s how.

Recommendation Engine

• At ALTO, we do not believe you can quantify art.

• The best music recommendations come from friends with similar musical tastes, not algorithms.

For this reason, we will utilize the listening history of our users to produce optimal, customized recommendations.

Ways to Listen

• Listen by mood.

• Instantly play any song in our library!

• Smart Radio

Connect with Musicians

• Know when your favorite artists are in town!

• Receive personalized information

on shows and venues

• Buy tickets instantly from the side-bar

Bring Your Live Experience Home

• With every ticket ALTO sells, you will find

your own unique code.

• Use this code after the concert to redeem

a souvenir recording from that night

Enter code: 5736677

Our promise to you:

                                                                         

What will it cost you?

ABSOLUTELY FREE!!!

$0   

The future of ALTO

Future Expansions

• Download live concert footage!Sorry you missed Janis Joplin

Download the live concert video here:

• From Texas to California to the Nation to the World

Q&A

Wrap Up

A Comprehensive Music Experience

•Discover new music

•Match your mood

•Connect with musicians

THANK YOU!!!

~from ALTO

Our Competitive Advantage

Database for optimal recommendations.

For example, consider Netflix. Their algorithm's have been copied, but their data keeps them at the top of the industry, by introduces a switching cost.

Our website is a one-stop-shop for all music needs.

Why Austin?

• Live Music Capital of the World.

• Very youthful city. • Large college town. • Access to a myriad of

venue options

• Venues:– 219 West

– 311 Club

– Agave

– Paramount theatre

– Austin Music Hall

– Emo's 

– Beauty Bar

– Red Eyed Fly

– Shakespeare's Pub

–  AND MANY MORE

The CompetitionALTO Pandora RDIO Spotify

Recommendations YesBased on user History

YesMusic GenomeProject

SomewhatText only

None

Cost $0, Ad-free Ads or $3/month $5/month$10/month for mobile

Ads or $10/month

Concert Information

YES NO NO NO

Live Video YES NO NO NO

Mood Matching Features

3 1 1 1

Business Today

• We observe the world today, and we notice that advancements in IT have revolutionized the world.

• IT:– Lower’s society’s costs for a product– Levels the playing field for business

• Consider:– Travel industry– Real Estate– Finance industry– And soon the music industry

Privacy & Copyrights

We will NEVER:

1. Distribute any personal information2. Sell unlicensed music (audio or video)

We WILL respect your privacy and the work of all artists.

Revenue

1. Partnering with venues and ticket sales:– Our database will provide vital information in selecting the line up for any

given venue.– Further, we will sell tickets form our online application.

2. Our application will offer a 'buy' option, from which we will take a modest 10% commission.

Artists and record labels can set their own price.

3. Selling of live concert video (future plans)    e.g. The Show Must Go Off!    Encourages concert attendance    Free for ticket-payers

Moving Into Venues

• We will utilize data on the bands that will pack the venue with an energetic crowd

• We handle all promotion and ticket sales through our web application

• Result:– The venue has less work, and fans enjoy a captivating concert experience

Obtaining Music

•Independent artists will be able to upload their own music and videos, free of charge.

•Artists will leave contact information in case we book them for a show in the future.

The Final Product

Artists creating authentic musicFans satisfying and expanding their musical

tastesLots of compelling concerts

Concerts

Utilizing our database. We will offer a diverse setlist of popular artists in our location for a variety of venue sizes.

Ticket purchases come with free concert footage!

Idiosyncrasies

of

ALTO