Post on 07-Aug-2018
8/20/2019 Who is Your Market
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Who is your Market? Creating BPersonas
Demographics - gender,age, marital status, income
level, location, educationPsychographics -personality, values, attitude
s,interests, lifestyles
Bizographic - industry,seniority, functional area,role, responsibilities,knowledge, risk
Motivation - needs, goals,pains, ideals, challenges
Relationships - individual,directed, collaborative,competitive, contentious,subordinate, superior,consensus
Modality - methodical,spontaneous, humanistic,competitive