Who is coming to your website and why?

Creating web experiences that visitors can use and want to use

Dr Cath Baillie, Head of User Experience, Oxfam GB

What’s the point of User Centred Design?

UCD on a shoestring

Techniques

Keep it simple:What motivates them?

• What can your market insight team tell you about your customers?

• Read industry researche.g. https://www.cafonline.org/pdf/1190H_PartyConf_MindTheGap.pdf

• Free webinars e.g. The Psychology of Online Giving, 11th December 2013, 11:00am - 11:30am (UK time)

• Read best practice guidese.g. http://www.nomensa.com/insights/creating-perfect-donation-experience

• Talk to a handful of your supporters and friends

• Email a survey out

Develop personas

Keep it simple:How and why would they come to

your website?

Where might she experience Oxfam in the real world?And where does she spend time online – make sure you’re there!

Keep it simple: Where do they expect to find things

Keep it simple: Understanding your customers mental models

Look at your analytics!!

Develop your IA

And test it

Keep it simple: Can they use it

Home-made user testing

Professional user testing

So how much have we spent?

References

& Online Resources

http://www.usability.gov/how-to-and-tools/methods/index.html

http://webarchive.nationalarchives.gov.uk/20100428141142/usability.coi.gov.uk/

http://www.nomensa.com/insights/creating-perfect-donation-experience

https://www.cafonline.org/pdf/1190H_PartyConf_MindTheGap.pdf

Thank you

Dr Cath Bailliecbaillie@oxfam.org.uk