Saher HirjiGlobal Digital Marketing LeadMicrosoft Affiliate Program

Microsoft Affiliate Program

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Agenda

• Affiliate overview• Affiliate resources• Get started today

Affiliate Program OverviewWhy use an affiliate program?

MONEY, MONEY, MONEY!• Promote apps, digital content and other products• Earn money on referrals• Track your marketing efforts• Works on your website and in your apps• Access to powerful tools and data only available to affiliates

Affiliate Program OverviewIn app referral scenarios

Who? Content creators

To promote a companion app

To promote other digital

content

To connect your customers to content and

products they want

Affiliate Program OverviewWebsite, email and social referral scenarios

Monetize your blog, news

article or curated content site

Convert interested customers via

email and social marketing

Connect your customers to content and

products they want

Who? Content curators

Affiliate Program OverviewWho is involved?

Affiliate publisher (You)

Affiliate Network

Windows Store or the Web Store

ReportingPaymentsAccount management

Reports SalesSends traffic and promote

Affiliate Network

Windows Store

2 Affiliate promotes top content.

3Sales reported

Affiliate publisher (You)

Your site or app

1 Add special affiliate links

4 Reports updated, commissions paid

Affiliate Program OverviewHow does it work?

MusicApps & Games

Affiliate Program OverviewHow much do we pay?

• Eligible on web store since 2008

• Our entire product catalog is eligible for a commission

• Attribution window: 30 days

New! Available on the Windows 10 store and web store in summer 2015

Attribution window:In-App purchase: 14 daysPaid: 24 hoursSubscription: 6 months (commission earned on each renewal)

10%

5%5%

4%

Video & Movies

7% 7% 7%

Affiliate Program OverviewGenerous commissions on in-app purchases and subscriptions

In App purchases- Earn commission on in-app purchases- Extended cookie window – 14 days!- 14 X longer than other affiliate programs

Subscriptions- Also earn commission on subscriptions- Up to 6 monthly renewals- 6 X longer than other affiliate programs

Link to usehttp://clkde.tradedoubler.com/click?p=213962&a=1952858&url=http://www.microsoft.com/en-us/store/apps/skype-wifi/9wzdncrfj35s 

• Program ID (p=213962)• Affiliate ID (a=1952858)• Product URL (http://www.microsoft.com/en-us/store/apps/skype-wifi/9wzdncrfj35s)

Above link redirects to

https://www.microsoft.com/en-us/store/apps/skype-wifi/9wzdncrfj35s?tduid=472fb2b51526cf5ed722500b9a51f477

• Consolidated affiliate tracking code (tduid=472fb2b51526cf5ed722500b9a51f477)

Affiliate Linking ResourcesAnatomy of an affiliate link

- Sku level performance across stores, helps optimize your marketing

- Next day sales reports allow for quick optimizations

Event Breakdown

Today's date: 4/6/2015 9:00 Report period:4/6/15 - 4/6/15Currency: USD Update frequency:Live

Program Name Time of visit Time of event Order number Product info Name Product info ID Qty Price Order ValueCommission Publisher

Microsoft US 4/5/2015 23:53 4/6/2015 0:08 10328144561 Top Album - J on J on ABC-1234 1 9.85 9.85 0.69Microsoft J P 4/6/2015 0:31 4/6/2015 0:39 10628653248 Game Rock RB2 - 8765 1 9.99 9.99 0.70Microsoft CA 4/6/2015 4:10 4/6/2015 4:24 14597468148 Office 365 Personal (1-month) QR2-00011 1 10.00 10.00 10.00Microsoft CA 4/6/2015 6:09 4/6/2015 6:35 10398546661 Surface Pro 3 HIY-67570 1 985.99 985.99 49.30Microsoft J P 4/4/2015 15:01 4/6/2015 6:54 10398678961 Office 365 Solo (1 か月間ライセンス)RU2-00004 1 9.80 9.80 9.80Microsoft CN 4/5/2015 13:31 4/6/2015 8:35 13457600868 Season finale - Girls rock QQ2-00031 1 1.99 1.99 0.14

Affiliate Linking ResourcesDetailed campaign performance

Affiliate Linking ResourcesLinking tools

- Catalog feeds:- Full Flat files for apps/games, music and video.- Incremental feeds for music- One per market- Rich metadata (image, deep link, price, etc.)

- Link builder - Badges

What Makes the Microsoft Affiliate Program Unique?More monetization opportunities

LONG window (14 days) for in-App purchases and subscription (6 months)

Cross-device and store tracking (when logged-in)

Next day reporting for smarter marketing

Only affiliate program for

windows apps

Sign-up today:Register at http://aka.ms/MicrosoftAffiliates(Powered by Tradedoubler)

Launch notification:Affiliate partners will be notified when apps/games, music, and video are available to promote via the affiliate program. In the meantime, you are welcome to promote our other product categories.

Support alias: MicrosoftAffiliates@bertelsmann.de

Get Started Today!How to sign-up?

Sign up at http://aka.ms/MicrosoftAffiliates Affiliate Dashboard

Get Started Today!How to sign-up?

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