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Where is the business in news nowadays ?

Things used to be great !

We listened

We watched

And we loved sharing the same events

And the owners where happy

And the journalists were happy

The old business model worked well(Owning the content model)

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Content

Readers

Commercials

News organisations produced content and attracted readers that media owners could sell to advertisers

(and hope that readers becomes consumers of their products and services)

What changed?

Internet came along and all of a sudden content was for free …

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And everyone got unhappy ! ? !

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Journalists: Because no-one seemed to want to read ”real news” anymore

Advertisers: Because nobody seemed to be able to sell them ”a crowd” anymore

Readers: Because news seemed to have become ”stupid…”

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The old model doesn’t work in thenew channel

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Content

Readers

Commercials

News organisations have had their ownership toward the contentAnd have been unsucessfully looking into how to make a profit on content

Is there an alternative model?

@ gsteneIllustration from IRCopoly,Dustin Knie

The internet model ?

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Content

Partisipants(users)

Commercials

News organisations may have their ownership toward the partisipantsAnd look into how to make partisipants benefit from content and commercials ?

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Everyone may get happy again?

Journalists: Because Partisipants write about what’s important and journalists get new stories

Advertisers: Partisipants tell them what they want and need to buy

Partisipants: because they can contribute and get better news and better ads.

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The textual presentation @

Read the blog posting here: http://gstene.wordpress.com/2009/09/07/what%E2%80%99s-the-business-in-news-

nowadays/

Other blog postings:

www.gstene.wordpress.com

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@gstene

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