Post on 22-Jan-2018
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Social Media, rly?
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
People will be closer to each other
The world is finally connected
We head towards the new prosperity – world harmony
World, where it is much easier to get the wide range of information
We will have to master brand new skills
The world will be a better place
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Social Media...?
Internet...?
NO. This was written 150 years ago. About telegraph.
The world will be a better place
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
...you remember BECAUSE these were social media campaings? And how many you remember because the idea behind was brilliant, there was a perfect copy, interesting plot or cats?
How many campaigns...
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
In 2007
I was in charge of on-line communication in Czech mBank No Facebook, no Twitter... just blog & discussion forum But the community was real: because we CARED My role was soon more focused INSIDE the company to
change the stuff we were asked to change
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Is it smart usage of FB Ads so you sell shitload of goods?
Is it hitting 10k likes on a single picture (without cats)?
Is it replying to hundreds enquiries on FB / Messenger?
Guys, is this really SOCIAL MEDIA?
So what exactly is „successful social media today”?
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
But the reality is even worse
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Do people believe in user reviews? Lets fake them! Influencers? Bribe them! Negative comments? Hide them! Cool user generated content? Free for brands to use! And actually... Big media is still important as before
Empowered consumer, rly?
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Is your company / client „social devoted”? This does not mean „five minutes reaction time”, wake up.
Do the people in management want to know what customers and employees really think?
Do the marketing people know A LOT about product, including all the skeletons in the closet?
Aim high shoot low
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
You don't need a guru
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Metro: looking for a butcher-blogger
Real employee with a credit from foodies
On-line and off-line meeting at once
Human touch for a corporation
A Story That Never Happened
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Whom you really need? Customer Care with empathy
Sales which is creative
Marketing that does not bullshit
PR open and honest
C-level management that can be reached
Employees of all levels loving the company they work for
All of them should be your social media workforce
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
The New Buzzword
SCHOOL OF NEW MEDIA, www.schoolofnewmedia.pl#SONMPL
Adam Zbiejczuk Social media consultant, Influencer.cz co-owner,
BabelCamp.cz organizer, Newsfeed.cz founder, ROI Hunter brand ambassador
http://zbiejczuk.com http://influencer.cz http://babelcamp.cz
adam@zbiejczuk.com | +420736779920 | fb.com/zbiejczuk
Hate me now, hire me later