Making banking joyful through insights & design: where data science meets design thinking

Jurgen Meerschaege - DBS

Making banking

joyful?

Unbundling of a bank

Outside-In Thinking

Where the magic happens …

Data science

Borrowing from the tech/start-up scene

Lean startup experiments Data as a differentiator Ethnographic research

Design thinking

Discover Define Design Deliver

Data

analytics

Ethno- graphic

research ZCR

a/b testing

UX experiments

Where data science meets design thinking Data

wrapping

No HIPPOs!

David Yarrow – Hippos of Zambia

Making banking joyful through insights & design: where data science meets design thinking

Jurgen Meerschaege – DBS

jurgen@dbs.com

@jurgenjm