Post on 18-Dec-2015
When to ask for help:Evaluating Projects for Crowdsourcing
Peter OrganisciakUniversity of Illinois at Urbana-Champaign
Is it a task that befits a crowd?
How do you entice that crowd to care?
Jeff Howe, 2008
“We know crowdsourcing exists because we've observed it in the wild. However, it's proven difficult to breed in captivity.”
SAMPLING
300 sitestop labeled ‘crowdsourcing’ links
idea exchange
knowledge aggregation
skills aggregation
opinion aggregation
creation
encoding
gaming
group power
whimsy
platform
financial
Encoding
Perception-based tasks
Utilizing human capacities for abstraction and reasoning
Digitalkoot, http://www.digitalkoot.fi
Transcribe Bentham, http://www.transcribe-bentham.da.ulcc.ac.uk
Knowledge aggregation
Projects that utilize what people know, whether facts or experiences.
skills aggregation
Primary motivators • interest in the topic• ease of entry and of participation• altruism and meaningful contribution• sincerity• appeal to knowledge• money
“Interest precedes creativity. You want to participate in this community, then you’ll end up contributing.”
– Interview participant on Star Wars Uncut, a crowdsourced refilming of Star Wars
Interest in the Topic
Ease of entry / Ease of Participation
Altruism and Meaningful Contribution
“We appear to have tapped into the Web community’s altruistic substratum by asking people for help. … People wanted to participate and liked being asked to contribute.” –On Flickr Commons. (Springer, et al. 2008)
Appeal to Knowledge / Opinions
Sincerity
Not dependent on the product, but rather on the managers
“Wanting things to be right! It’s part of the editor brain I have. When you’re reading a newspaper and you see a mistake you can’t fix it… Here you can. “ - Interview participant explaining their participation in Wikipedia
Secondary motivators
• Indicators of progress and reputation (“cred”)
• Utility• Fun• System feedback• Social networking• Fixed windows
conclusions
THANK YOU
Lisa GivenGeoffrey RockwellStan Ruecker
Acknowledgements