Welcome to Memphis

Friday, September 17, 2010

NOW

When is aWebsite Not

Enough?

Blogging 101

Friday, September 17, 2010

Why Isn’t a Website Enough?

Friday, September 17, 2010

Much of the world has upgraded to Web 2.0.

Why Isn’t a Website Enough?

Friday, September 17, 2010

Much of the world has upgraded to Web 2.0.

Why Isn’t a Website Enough?

What does that mean?

Friday, September 17, 2010

It’s not about you anymore.It’s about your readers. Your potential clients.

Web 2.0 means ...

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• 55% more Web traffic1

• 97% more inbound links2

• 434% more pages indexed2

Businesses With Blogs Get:

1 Mashable.com 2 Hubspot.com

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• 133,000,000 blogs

• 100,000 posts/hour

• 2800 links/minute

How Many Blogs?

Technorati.com

Friday, September 17, 2010

• 133,000,000 blogs

• 100,000 posts/hour

• 2800 links/minute

How Many Blogs?

Technorati.com

• 4 out of 10 people read blogs

• 8 out of 10 know what they are

Friday, September 17, 2010

• Website: You control the message

Blog vs. Website

• Website: Static information

• Website: Offer content and wait

Friday, September 17, 2010

• Website: You control the message

Blog vs. Website

• Website: Static information

• Website: Offer content and wait

• Blog: You control the some of the message

• Blog: Dynamic information

• Blog: User-generated content

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Your Website

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Your Website

Your Blog

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The Blog: Leverage the Power of Web 2.0

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The Blog: Leverage the Power of Web 2.0

• How to make sense of blogs & blogging

• What to do to get ready

• How to get started

• How to engage your readers

• How to measure your success

• Caveats and pitfallsFriday, September 17, 2010

Untangle: How to Make Sense of Blogs & Blogging

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• Anatomy of a blog

• Static vs. dynamic content

• RSS feeds

Blog Basics

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Anatomy of a Blog

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Post: Dynamic Content

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Page: Static Content

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Your computer

RSS

Google Reader

Friday, September 17, 2010

Your computer

RSS

Google Reader

Friday, September 17, 2010

Your computer

RSS

Google Reader

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Plug In: Get Ready

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Get Ready

Set Goals

Prepare

Evaluate Your Message

Assess Your Audience

Know Your ResourcesFriday, September 17, 2010

• Sell products or services?

• Drive website traffic

• Get feedback on products or services

• Speaking/book deal

• Provide resources

Set Goals

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Prepare

• Read other blogs

• Organize content

• Write static content

• Assemble team

• Platform and hosting

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Evaluate Your Message

• Controversial?

• Tone

• Look/layout

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Assess Your Audience

• Interests

• Educational level

• Solutions to problems

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Know Your Resources

• Geek level

• Available time

• Writing ability

• Passion for blogging and product

• Budget

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Get Ready

Set Goals

Prepare

Evaluate Your Message

Assess Your Audience

Know Your ResourcesFriday, September 17, 2010

Flip the Switch: Start Blogging

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Content Strategies• Keywords

• Layout

• Types of posts

• Editorial calendar

• Regular fresh content

• Tags

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Use Keywords to Brainstorm

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text here

Long-Tail Keywords

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Magazine-Style Layout

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Three-Column with Two Sidebars

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Types of Posts

• Aggregate from different sources

• Video

• Conference liveblogging

• Commentary on another post

• Opinion

• Lists

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Editorial Calendar

VideoList

Poll

Post

Commentary

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Regular Fresh Content

• Google juice

• Keeps readers coming back

• Incorporate keywords

• Incoming links

• Establishes thought leadership

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Use Tags

• Use relevant tags

• 5 - 10 is optimal

• Don’t duplicate title & subhead

• Think like reader

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Connect: Engage Your Readers

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Comments and Commenting

Yes!No!

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• Always reply to comments

• Moderate comments

• Establish and publish comment policy

• Don’t delete comments

• Prepare for negative feedback

Comment Guidelines

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Measure: Document Your Success

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Controversy?

Is This Thing On?

• Pageviews

• RSS subscriptions

• Alexa rank/Technorati authority

• Inbound links/social shares

• Comments

• Conversions

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Don’t Be This Guy: Caveats and Pitfalls

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Friends

Caveats

• Be realistic

• Don’t level jump

• Be present; don’t autopost

• Be authentic

• Monitor

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Photo Credit: Julian Mason http://www.flickr.com/photos/meandmyshadow/4552218630/

Don’t Get Discouraged

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• Dynamic, keyword-rich content

• Post regularly

• Engage with readers & other bloggers

• Be authentic

• Monitor

Sum it Up

Friday, September 17, 2010

Webbethgsanders.com

Emailbgs@bethgsanders.com

Twi!er@bethgsanders

ThanksY’all!

Friday, September 17, 2010