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When broadcast meets broadband

Hybrid delivery of services to the carWorldDMB European Automotive Event- 20 May 2015

Agneta Ronceret, Marketing Director

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• Specialists in Traffic and Mobility since 1996

• Experts in RDS-TMC, DAB-TPEG and connected services

• European leader in OEM traffic services, more than 25 brands.

• Delivers traffic info 21 European countries in partnership with 4 European Traffic Operators

• Part of the TDF group

• Our mobility solutions are called

MediamobileEuropean Leader in Traffic Broadcast!

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V-Traffic DAB-TPEG service coverageMediamobile and partners

In service: Belgium, Germany, Luxemburg, Netherlands, NorwayLaunch in 2015: UK, Italy, PolandOn trial: France, Sweden, SwitzerlandPlanned in 2016: Austria, Denmark

13 million cars where sold in Europe in 2014.

… 65% were sold in DAB countries

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Confidential

DAB delivers improved traffic servicescompared to analogue RDS-TMC services

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No need to unplug the Connected Car …

… to enjoy the benefits of DAB

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First RDS-TMC service

in France with

Renault

First EU Service with

BMW Connected-

Drive

First Service in Germany - May 2013

V-Traffic – proven technology expertise

DAB-TPEG CONNECTED-TPEG

RDS-TMC

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SAFETY

FREE-TO-USE

PERSONALISED

CONTENT

POWER+ COVERAGE

Services are now going HYBRID

Optimising cost, content and performance

DAB-TPEG CONNECTED-TPEG

RDS-TMC

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TPEG - the bridge to the future

IP

DAB

TPEG

General information

Personalized information

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What do drivers want in the car?Content is KING, but users don’t care how it gets to them

• Freedom to choose

• Smartphone connectivity

• Always on

• Free at point of use

• No setup/wires/safe

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Automotive services must adapt to all drivers

… to her… from him

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Automotive services must adapt to local conditions

• Infrastructure

• Climate

• Wildlife

• Population

• Legislation

• Language

• Cultural differences etc…

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They must be simple to access and use

•Simple to understand•Simple to access

•Available at car purchase •Simple to use

•No installation

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• Anonymous• No subscription• No roaming when travelling abroad• No credit card details

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They should be FREE to use

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Can one technology fulfill all needs?

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RDS-TMC DAB-TPEG TPEG over IP

Delivery One-to-many One-to-many One-to-one

Informed road network ++ +++ +++

Service accessibility (network cov.) +++ +++ ++

Lifetime access

Costs for user +++ +++ +

Cost for OEM +++ +++ +

Interactive

Ease of use +++ +++ +

Anonymous

Safe for driving +++ +++ +

Different Channels / Different Benefits

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Hybrid connectivity use case #1Best network always

Connected TPEG serviceCoverage = on request

DAB TPEG ServiceCoverage = National

DAB TPEG ServiceCoverage = Regional

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Hybrid connectivity use case #2Combine delivery methods for a richer service.

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Hybrid connectivity use case #3Rich and personalised content

Connected TPEG servicePKI, FPI

DAB TPEG ServiceTEC, TFP, WEA

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Hybrid ConnectivityWhat needs to happen under the hood?

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... to increase the possibilites for traffic services !Confidential

Add the missing link for hybrid services…Many connected terminals are already equipped with Traffic (HTTP- TPEG) decoders

AM/FM/DAB Tuner

Digital Radio Processor

HMI and Audio Post-Processor

3G / 4G TunerNavigation Processor (incl. TPEG decoder)

Interface to port data packets

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ConclusionWith the power of both connected and broadcast…

• Get best Network Always, and Best coverage

• Get robustness and availability, combined with flexibility

• Receive general content & personalized content

• Mass communication & two-way communication (collecting data)

• Optimize cost for connectivity

Hybrid is attractive, modern, offers new opportunities with best cost!

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Confidential

Demo

Agneta.ronceret@mediamobile.com

Phone: +33-685112366

Agneta Ronceret,Marketing Director, Europe