WHATSAPP:SECRET SAUCE, USEFUL INFO,

AND USER INNOVATIONS.

900 MILLION

MONTHLY ACTIVE USERS

630 MILLION

DAILY ACTIVE USERS

700 MILLION

PICTURES SHARED DAILY

34 BILLION

MESSAGES RECEIVED DAILY

WHATSAPP IN NUMBERS

MAIN DATES

April 2009: WHATSAPP is launchedOctober 2009: seed funding of $250kDecember 2009: WHATSAPP lets you now send pictures, videos and voice notesJanuary 2010: WHATSAPP lets you share contacts and locationApril 2011: Sequoia puts $8millionJune 2013: 250million usersJuly 2013: $50million in serie CFebruary 2014: Acquired by FacebookApril 2014: 500million usersJanvier 2015: WHATSAPP web is launchedApril 2015: WHATSAPP voice calling comes to iOSSeptember 2015: 900million users

HOW WHATSAPP GOT ITS FIRST USERS

PRODUCT MARKET

FIT

FIRST MOVER ADVANTADGE

GOOD MARKETING

The app offers a goodalternative to pricy SMS

Played well with the “free for one day” trick

One of the first company to offer such a service (in 2009!)

WHY IS WHATSAPP WINNING

NETWORK EFFECT

COMPANY PHILOSOPHY

The compamy succeeded in:Having activated users (notifications was a game changer)

Minimizing the frictions to connectCapturing market share quickly enough

"No ads! No games! No gimmicks!“Whatsapp only focuses on delivering messages, and it is

agnostics of plateform or people or timing (e.g.: In India all the cellular operators discontinue their special sms packs on

festive seasons – but not whatsapp)

WHATSAPP WEAK POINT: SECURITY

Also see Wikipedia article about security breach in Whatsapp: https://en.wikipedia.org/wiki/WhatsApp#Security

UNUSUAL USE OF WHATSAPP“It turns out that the users are the innovators and when you take that into account a lot has to change.

Marketing has to change. Marketing says let’s talk to our customers and see what they want. Instead you have to find those customers who are innovating and find out what they are doing.”

Eric von Hippel

CUSTOMER SUPPORT

MARKETING CAMPAIGN

ORDERING SYSTEM

EVENT UPDATE/PROMOTION

TEAM COMMUNICATION

CONCIERGE

MEDICAL CONSULTATION

POLICE SERVICES

FOOD SHARING

ACTIONAL ADVICE FOR ENTREPRENEURS

ONE CLEAR VALUE PROPOSITION * FOCUS ON DELIVERING IT

+GOOD TIMING

= WHATSAPP SUCCESS

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Twitter: @yurbbiWhatsapp: +34 674 400 133