Post on 13-Apr-2017
What’s Wrong With Major Gifts
6/2/16 2pm Eastern
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Before we get started »
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Our guest presenter »Larry C Johnson @Larry_C_Johnson • Founder of The Eight Principles™
• Author of the best-‐selling, award winning book, The Eight Principles of Sustainable Fundraising
• Ranked among the top-‐15 fundraising coaches in the United States by the Wall Street Business Network
©2014 The Eight Principles
LARRYC.JOHNSONJUNE2,2016
What’s Wrong With “Major Gifts”?
Today You’ll Learn
• Actionable knowledge of what a “major gift” is and—is not
• The critical role “major gifts” play in producing sustainable revenue
• A clear path for achieving your true “major gift” potential
Fundraising Zen
Focus on the concepts.
Resist over thinking.
Put your mind in the zone.
So, what’s wrong with “major gifts”?
Just about everything.
What is “major”?
How big is “major”?
It’s NOT about money.
Some make it ALL about MONEY:
• “Don’t get left behind in the major gifts gold rush.”
• “Major gifts—the fundraising machine.” • “Want to raise big money? Everyone is
doing it with major gifts.” • “Experience the magic of major gifts.”
Some make it about themselves.
It’s really about the DONORS.
Shoot for high commitment.
What you’re looking for.
LowInvolvement
Repe>>veInvolvement
HighCommitment
EntryGiE
RenewalGiE
AssetGiE
Consistent, strategic effort gets you there.
It’s a LIFESTYLE—not a diet.
Size doesn’t matter.
Success is waiting.
Go out and achieve it!
My Gift To You Today:
The Sustainable Fundraising Matrix®
Find out in 10 minutes or less where your organization really stands.
TEXT: “matrix” to 1-314-665-1767
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