WHATS GOINGTO COME?

What’s the Mass Market Killer App for Data Driven Society?

DATA SCIENTISTSARE THE SOLUTION

In U.S. alone there will be jobs for 181,000 Data Scientists in 2018

PROBLEM

A WELL KNOWN PROBLEM?

1910 predicted a maximum of 5.000 cars

WHAT WAS BENZ’SINNOVATION?

Limitation of chauffeurs from engineering schools

THE SAME IS HAPPENINGIN ANALYTICS

Self driven cars for everyone Innovation:simplify usage

BIG DATA AND ANALYTICSPREDICTION 2015

Visual Data Discovery Tools growing 2.5x faster than BI market

New class of tools

SOLUTION: „DO IT YOURSELF“ ANALYTICS

This enabler of enduser self service will become a requirement for all

enterprises by 2018 …

WHY CONVENTIONALANALYTICS SUCKS?

Statistics are stripping away much of the riches

of the original dataMiriah Meyer -TED Fellow

Actionable KPI’s

calculationirreversible

WHAT’S THE NEXT STEPIN DATA MANAGEMENT?

Data Managers need to develop Mental (Data) Models

to stay in control of big data sets

IMAGINE ATC METRICS LIKE ‣230 PLANES IN AIRSPACE ‣610 MPH AVERAGE SPEED

ACTIONABLEMENTAL MODELS

Bringing back Intuition to Data Analysis

BIG DATADISCOVER THE VALUE

ZUSATZTEXTZUSATZTEXTBIG DATA

DISCOVER THE VALUE

VISUAL METAPHORSwww.visalyze.com

ZUSATZTEXTZUSATZTEXTBIG DATADISCOVER THE VALUE

VISUAL METAPHORS

www.visalyze.com

ZUSATZTEXTZUSATZTEXTBIG DATADISCOVER THE VALUE

VISUAL METAPHORS

www.visalyze.com

ZUSATZTEXTZUSATZTEXT

ENGAGE ON TARGET

BIG DATADISCOVER THE VALUE

VISUAL METAPHORSActionable Data Visuali-sation

www.visalyze.com

FIRST VERTICAL

Visual Metaphors for Social Media Management

Map Gravity System

Sound Wave

Cell Structure

EXAMPLE FROM FACEBOOK:WHAT IS HAPPENING INSIDE?

This seems to be a fairly successful Facebook page. Where can you see that? Right. You can’t. Maybe you see some postings. But what is happening to the rest? What is happening inside the postings? Don’t you need to know to stay on top of your community?

WHAT ARE PEOPLETALKING ABOUT?

Specific Value Proposition: ‣ Verify content strategy - AB Testing ‣ Spot opportunity patterns for engagement

WHO IS TALKING TO YOUAND YOUR COMPETITION?

Why is Jesse Gonzales and a lot of other people takling to Mercedes and Audi at the same time?

Specific Value Proposition: ‣ Discover Superfan behavior and nurture ‣ Contain Troll infection in their Network

SHARE OF VOICE„SOUNDWAVE"

It seems on Facebook Tesla is already ahead of other car brands - except BMW.

Specific Value Proposition: ‣ Get intelligent alerts of real time trends ‣ Compare to competitors - decode strategy

TRY IT OUTGIVE FEEDBACK!

free.visalyze.com

WHATS GOINGTO COME?

What’s the Mass Market Killer App for Data Driven Society?

Advanced Analytics with

expectations

HYPE CYCLEJULY 2015

Self-Service Citizen Data

Science

Self-Service Delivery

GARTNER delivers technology research to global technology business leaders to make informed decisions on key initiatives

IT’S YOUR DATATAKE BACK CONTROL!

Self-explanatory Visual Data Management Tools

empowering the people .