Presented by

CEO & Founder of ReTargeter

The Dark Daysof Online Advertising

The very first banner ad makesits debut appearance.

Advertisers still see many of the limitations of traditional media.

Limited Targeting

No MetricsFragmentedInventory

The move to digital didn’t happen overnight.

UnprovenTerritory

High RiskEnvironment

LimitedData

SmallerAudience

Web QualityStandards

For the early adopters who did move, methods toreach the right people still didn’t exist.

Poor Targeting

Spray & Pray

Magazines &Newspapers

In the early days of Internet advertising, the HR space wasn’t even in the picture.

Candidates aren’t online, so recruiters aren’t online.

Employees aren’t online, so HR managers aren’t online.

Where We Stand:State of the Industry

How Did We Get Here?

Technological InnovationsAd ExchangesAd NetworksDemand Side Platforms

The Tide Has Changed.

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And it just keeps getting better.

Improved data and performance tracking

More abundant and granular performance data

Integrated marketing strategies

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How the shift to new media and the time spent on the Internet affects HR

When HR buyers were asked how they begin their searches to identify vendors of services they may

be interested in purchasing…

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How the shift to new media and the time spent on the Internet affects HR

When HR buyers were asked how they begin their searches to identify vendors of services they may

be interested in purchasing…

48%23%

Used Internet Search Engine

Asked a Peer

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How do WE find the elusive HR buyer online?

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Outbound advertising to generate demandPPC ads with an HR Focus

HR Blogger Network

How do WE find the elusive HR buyer online?

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Outbound advertising to generate demandPPC ads with an HR Focus

HR Blogger Network

Social MediaLinkedIn is the most popular social networking service for HR decision makers

Twitter use up 50%

How do WE find the elusive HR buyer online?

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Outbound advertising to generate demandPPC ads with an HR Focus

HR Blogger Network

Social MediaLinkedIn is the most popular social networking service for HR decision makers

Twitter use up 50%

RetargetingConvert organic or PPC traffic

Get more out of email marketing

How do WE find the elusive HR buyer online?

“HR professionals see our ads, and it doesn’t necessarily click in their mind that it’s retargeting. We find that retargeting can be a subtle way to put your brand in front of someone who’s in the research stage, reinforce your brand identity, and help them connect the dots when they’re ready to buy.”

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Erin Wasson, Director of Marketing

Case study

How we helped Hireology find the elusive HR buyer:

“Retargeting makes us look a lot bigger than we are. It helps get people comfortable and familiar with our brand. For the price we pay, it’s a great way to get our name out there in front of everyone. When someone’s on a big website and they see our ad, it creates a positive association that really helps build confidence in our brand.”

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Erin Borgerson, Marketing Coordinator

Case study

What Does The Future Look Like?

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Online advertising will become smarter, easierand more efficient.

We’ll see a major, across the boardshift to programmatic.

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The ability to tie offline-online data will improve both targeting and attribution

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Better targeting with premium inventoryand direct audience-buying

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Improved granularity of performance data

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What does that mean for you?

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The audience you were able to target in 1994 will become increasingly more precise…

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Advancements in technology and tracking have made it easier to target display to the right audience…

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The future holds a world of advertising where you will be able to segment individual users based on their unique

needs.

Thank You