Old KPI’s New KPI’s

Primary Primary

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Secondary Secondary

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Step 1: Invite fans to be

in the mosaic

Step 2: Fan tweets

cheering for

athletes

Step 3: Fan receives digital autograph

and invite to see themselves in

the mosaic

Step 4: Fan’s mind is blown by

seeing themselves in the

Visa Congrats Mosaic

Adam Russell

Blackplastic.co.uk

@blackplastic

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