Transcript of What’s Next for Oracle CX Business Analytics Greg Rice Director, Product Management Oracle...
- Slide 1
- Whats Next for Oracle CX Business Analytics Greg Rice Director,
Product Management Oracle Business Intelligence Applications
October 1, 2014 Copyright 2014, Oracle and/or its affiliates. All
rights reserved. | Cloud-Based, Integrated Solutions
- Slide 2
- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | Safe Harbor Statement The following is intended to
outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracles products remains at the sole
discretion of Oracle.
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | Program Agenda Evolution in Oracle CX Analytic
Applications Oracle Business Analytics Strategy Oracle Business
Analytic Applications for CX Direction Q&A 1 2 3 4
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | CX Analytics Demos Come visit us at the Oracle CX
Analytics demo station in the CX Central Demo Grounds, located at -
Moscone Center West Exhibition Hall, Level 2 Directly across from
Oracle Marketing demo area
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | On-premise packaged Oracle business analytics
applications, such as - CRM Analytics (Sales, Service, Marketing,
Loyalty, Pricing, etc.) ERP Analytics or HCM Analytics Oracle
Commerce analytics Oracle Sales Cloud Analytics or Oracle CRM On
Demand Analytics Other Oracle cloud-base applications (e.g.
RightNow, Eloqua) Other Audience Poll Audience members using -
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | Program Agenda Evolution in Oracle CX Analytic
Applications Oracle Business Analytics Strategy Oracle Business
Analytic Applications for CX Direction Q&A 1 2 3 4
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | Oracle BI Applications Rapid Performance Insight for
CRM, HCM & ERP Applications CRM ANALYTICS ORACLE BUSINESS
INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES
SOURCE ADAPTERS: ERP ANALYTICS
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | On-Premise CRM Analytics Focus Supporting On-Premise
CRM Applications CRM ANALYTICS ORACLE BUSINESS INTELLIGENCE
FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES SOURCE
ADAPTERS: CRM Application Sources (On-Premise) External Data (via
Universal Adaptor) Oracle E-Business Suite
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. |Oracle Confidential Internal9 Lower Cost Reduced
infrastructure cost Reduced IT maintenance cost Reduced
customization and upgrade cost Faster Innovation Faster pace to
product innovation Modern, global platform Shorter upgrade cycle
State of the Art Analytics Best-practice analytical content User
experience-focused design Seamless integration Lower Risk Reduced
administrative burden Guaranteed system availability Scalable
platform for future expansion Emergence to Cloud Enables businesses
to better focus resources on core mission & competencies
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | CRM Business Analytics in the Cloud Pre-integrated
content for lines of business including sales, service &
marketing, engineered as a single system with single UI
Single-Source Business Analytics Oracle Fusion Sales Cloud Oracle
CRM On Demand
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Matrix shows operational applications supported by
Oracle BI Applications ETL. To see which specific operational
application modules are supported, and by which specific BI Apps,
see product documentation Released 2014 - BI Applications Coverage
for 11.1.1.8.1 Supported in BI Apps 11.1.1.8.1 - ODI Supported in
other BI Apps Version Oracle Confidential Internal11 Ongoing
Investment in Established Oracle BI Applications
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Whats New In 11.1.1.8.1 for CRM? Historical Snapshot
Enhancements Support both time based and event based snapshots for
Fusion CRM and Siebel CRM sources to enable historical tracking and
analysis of opportunity revenue and sales stage changes over the
entire sales cycle Historical Forecasting Enhancements Deliver
forecast revenue reports that are historically accurate for
purposes of trending and comparison, when territory re-alignments
and product hierarchy changes take place Reporting on Descriptive
Columns Select metrics and attributes extracted to Endeca for
analysis. Key descriptive columns added to BI Apps Warehouse and
exposed in various subject areas in Sales, Price, Service and
Marketing Analytics Fusion Application On-Premise Adaptor Move
Fusion Cloud data to on-premise OBIEE / BI Applications Data
Lineage Analysis & Documentation Track data lineage from source
to target Order Revenues Source Order Revenue information from
external sources using Universal Adapter New source system version
certifications Service and Price Analytics now support EBS 12.2
Upgrade Support Upgrade path from 11.1.1.7.1 to 11.1.1.8.1
Configuration Mgmt. Improvements System set up and load plan
definitions Performance Improvements
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Oracle Sales Cloud Capabilities Delivered Past 12
Months Improved analytic insights, usability and access Embedded
Reports in simplified UI for better user experience and appeal
Configurable Sales Dashboard Interactive pre-built reports for
Opportunities, Accounts, Leads, Activities and Partners Historical
Opportunity & Forecast Trending New Subject Areas supporting
custom reports for Opportunity team, Account Team and Contacts
Mobile access Improved Subject Area Documentation
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Recommended Oracle Sales Cloud Analytics Sessions
CON7193Oracle Sales Cloud: Release 9 Essentials and Roadmap for
Sales Analytics Thursday, October 2 11:30 AM 12:15 PM Moscone West,
3011 CON7453Oracle Sales Cloud Customer Panel: How to Best Utilize
Oracle Sales Analytics Thursday, October 2 3:15 PM 4:00 PM Moscone
West, 2011 Visit the Oracle Sales Cloud Analytics Demo Station in
the CX Central Demo Grounds, located at - Moscone Center West
Exhibition Hall, Level 2 Oracle Sales demo area
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Oracle CX Complete Customer Experience Cloud Platform
Oracle Marketing Integrated Customer Experience Foundation Social
NetworkMobileIntegrations Oracle Sales Oracle CPQ Oracle Commerce
Oracle Service Oracle Social Analytic KPIs & Dashboards
Predictive Analytics
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | One Experience Cross Channel Oracle integrates the
cross-channel journey that your customers experience Sales Service
MarketingSocial CPQCommerce Requires integrated, cross-channel
analyses to answer questions such as: How do I analyze the complete
Campaign-to-Cash process? Marketing/Sales Cloud + ERP What is my
Book-of-Business risk? Sales/Service Cloud + ERP What portion of
Booked Revenue may not be recognized for this quarter by Accounting
& Finance? Sales Cloud + ERP What Opportunities are at risk due
to Service issues? Sales/Service Cloud How is CSAT impacted by
unfilled headcount, tenure and skill gaps? Service Cloud + HCM
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Today we will discuss Oracles plans to provide CX
business analytics - Integrated across the CX suite Cross-source,
multi-pillar metrics and analyses Common, unified underlying
analytic solution across CX Delivered in the Oracle Cloud
Supporting both CX Cloud applications and CRM Apps Unlimited
applications Cross Channel Customer Analytics Customer Intelligence
across Lines of Business or Channels
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | Program Agenda Evolution in Oracle CX Analytic
Applications Oracle Business Analytics Strategy Oracle Business
Analytic Applications for CX Direction Q&A 1 2 3 4
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Cloud Mobile Big Data End User Empowerment 19 BI in a
time of great transition Lead, or Follow
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | In The Cloud On- Premise Oracle Business Analytics
Strategy Any Data Packaged Analytic Applications Engineered Systems
Overview Full Suite of Analytic Tools 20
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | Program Agenda Evolution in Oracle CX Analytic
Applications Oracle Business Analytics Strategy Oracle Business
Analytic Applications for CX Direction Q&A 1 2 3 4
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Chief Customer Officer Design and ensures a consistent,
high-quality customer experience across all touch points Develop
customer service & support strategy Ensure high customer
loyalty, CSAT & advocacy Hire, manage and retain
high-performance service, support & customer experience talent
Chief Revenue Officer Acquire, develop and retain profitable
customer relationships Develop and execute revenue generation
strategies to achieve goals and growth Hire, manage and retain
high-performance sales and marketing talent Finance Analyst Deliver
relevant, timely and meaningful financial information to
front-office business leaders Consolidate and synthesize
cross-domain metrics Monitor key metrics across sales, marketing,
service, finance & customer experience activities Monitor cost
and efficiency of CRM programs Actionable Insight for Every Role
22Oracle Confidential Internal
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. |Oracle Confidential Internal23 CX Analytics Maturity
Model CRM Information Maturity Transactional Increasing Business
Value Strategic Transactional Data & Basic Analyses
Consolidated Reporting Cross-process and Functional Analysis
Predictive Analysis What is happening? Why is it happening? What
might happen? Basic Pipeline, Forecast and Opportunity Reports
Basic trending Fixed hierarchy reporting Ad-hoc analyses
Process-specific analyses Integrated Analytics Multiple sources of
data Multiple hierarchies Advanced cause and effect analyses
Exploratory analyses Predictive Analysis Scoring Regression
Analyses A/B test analyses Risk identification and Analysis What
-if scenario analysis Advanced Analysis Advanced historical
trending Comparative analyses What changed and why analyses Rolling
averages Scorecards As Is vs. As Was Optimized for large data
volumes & high performance Simple list reports Single source of
data Can we change what is happening?
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Real time insight on transactional data and events
Embedded within every Oracle SaaS application (e.g. CX) Single
source, single function (single pillar) Build on BI Foundation
Suite Secure security roles of Source Application Extensible
understands and confirms to transactional data model extensions
Built for LOB Users Mobile, Packaged KPIs, Alerts Oracle Analytics
Cloud Oracle Transactional Business Intelligence (OTBI) for Oracle
SaaS Applications General Availability Now
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Broader SaaS Analytics for Cross Source, Cross
Functional & Cross Subject Area insights e.g. Sales &
Service, Sales & ERP Deeper SaaS Analytics for advanced
historical trending, predictive analyses, data mining, etc. Faster
SaaS Analytics for larger data volumes and more intensive
processing Cloud & On-Premise data sources e.g. Cloud CRM, On-
Premise ERP Data warehouse-based analyses using BI Foundation Suite
Extensible & Secure similar to OTBI Built for LOB Users Mobile,
Packaged KPIs, Alerts Oracle Analytics Cloud Oracle Transactional
Business Intelligence Enterprise Edition (NEW) Announcing! In
Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. |Oracle Confidential Internal26 CX Analytics Maturity
Model CRM Information Maturity Transactional Increasing Business
Value Strategic Transactional Data & Basic Analyses
Consolidated Reporting Cross-process and Functional Analysis
Predictive Analysis What is happening? Why is it happening? What
might happen? Basic Pipeline, Forecast and Opportunity Reports
Basic trending Fixed hierarchy reporting Ad-hoc analyses
Process-specific analyses Integrated Analytics Multiple sources of
data Multiple hierarchies Advanced cause and effect analyses
Exploratory analyses Predictive Analysis Scoring Regression
Analyses A/B test analyses Risk identification and Analysis What
-if scenario analysis Advanced Analysis Advanced historical
trending Comparative analyses What changed and why analyses Rolling
averages Scorecards As Is vs. As Was Optimized for large data
volumes & high performance Simple list reports Single source of
data Can we change what is happening? OTBI Enterprise OTBI Standard
OTBI and OTBI Enterprise together cover the Full Spectrum In
Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Demonstration Oracle Confidential Internal27 In
Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Interact on any mobile device with BI Mobile HD Create
native, mobile- specific apps with BI Mobile Application Designer
(MAD) Use in any distribution format Web / Email / Print Oracle
Confidential Internal28 Complete Mobile & Workstation Support
Available any time, any place In Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | How OTBI Enterprise for CX Works Cross-Source,
In-Depth, Historical, Predictive Oracle SaaS Cloud OTBI Enterprise
CX Sales Service Oracle CX Cloud Marketing In Preview Siebel, EBS,
etc. Data uploaded via Storage Service On-Prem Data Developed by
Partners and Customers using the OTBI-E Universal Adaptor Framework
(via Storage Service) 3 rd Party
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | OTBI-Enterprise for CX Product Development Direction
Building connectors from each CX application to OTBI-Enterprise
Oracle Marketing Oracle Sales Oracle CPQ Oracle Commerce Oracle
Service Oracle Social OTBI Enterprise for CX E-Business Suite 12.2
(Service & Pricing) Siebel 8.2 ERP/Finance HR/HCM Connector In
Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | On-Premise Deployments Also Supported by Connectors
Cloud, On-Premise or Hybrid Deployments Financials, ERP, Siebel,
EBS, etc. Oracle BI On-Premise Deployments (OBIEE) Fusion BI Apps 3
rd Party Data Sources Oracle On-Premise Data Sales Service Oracle
CX Cloud Marketing In Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | CX connectors let you analyze CX Cloud application data
in OTBI-Enterprise CX Cloud application data in on-premise OBIEE
deployments Oracle CX on-premise application data (e.g. Siebel) in
OTBI-Enterprise External data in OTBI-Enterprise (mapping to
existing subject areas) ERP and HCM connectors provide the same
capabilities, respectively Complete Analytics for Cloud, On-Premise
& Hybrid Uses Cloud Connectors provide flexible data movement
to the Oracle BI system(s) of choice In Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Automated Provisioning Fast Deployment (nothing to buy
and nothing to install) 99.5% Service Availability Pre-built ETL
Designed to Extract from over 150 Operational Tables No
Configuration or Development Required Pre-built Dashboards,
Reports, Metrics, & KPIs Pre-built BI Metadata Ad-hoc Analysis
& Custom Reporting Pre-built Data Warehouse 47 Star Schemas 24
Subject Areas Designed for CX Analyses Oracle Confidential
Internal33 Content Data Warehouse Service Delivery Data Integration
OTBI Enterprise for CRM OTBI Enterprise for CX Solution Components
In Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | One Experience OTBI-Enterprise CX Answers the
Cross-Channel Questions Delivers cross-channel and cross-pillar
analyses Sales Service MarketingSocial CPQCommerce Integrated,
cross-channel analyses answers questions such as: How do I analyze
the complete Campaign-to-Cash process? Marketing/Sales Cloud + ERP
What is my Book-of-Business risk? Sales/Service Cloud + ERP What
portion of Booked Revenue may not be recognized for this quarter by
Accounting & Finance? Sales Cloud + ERP What Opportunities are
at risk due to Service issues? Sales/Service Cloud How is CSAT
impacted by unfilled headcount, tenure and skill gaps? Service
Cloud + HCM In Preview
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Other Business Analytics Sessions
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Recommended Remaining Business Analytics Sessions
GEN9379General Session: Oracles Big Data Strategy Unified Data
Management and Analytics Wednesday, October 1 11:30 AM 12:15 PM
Moscone West, 2008 CON7730Customer Panel: Real-World Value with
Oracle BI Applications Wednesday, October 1 12:45 PM 1:30 PM
Moscone West, 3016 CON7733Whats Next for Oracle Business
Intelligence Applications: A Sneak-Peak at the Roadmap Tuesday,
Sept 30 10:45 AM 11:30 AM Moscone West, 3014 Completed Session
(Slides To Be Available Online)
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- Copyright 2014, Oracle and/or its affiliates. All rights
reserved. | Program Agenda Evolution in Oracle CX Analytic
Applications Oracle Business Analytics Strategy Oracle Business
Analytic Applications for CX Direction Q&A 1 2 3 4
- Slide 38
- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Questions
- Slide 39
- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. |
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- Appendix
- Slide 42
- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | New Subject Area Documentation Improved documentation
for easier custom reporting
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- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | New Subject Area Documentation 8 subject area documents
available today, with more coming Complete business description of
subject area (SA) Types of business questions answered by SA Job
roles and BI duty roles needing access to SA Dimensions, including
Name Complete description Special considerations CRM application
navigation Facts and Metrics Name Complete description Special
considerations Calculations Each subject area document contains
-
- Slide 44
- Copyright 2014 Oracle and/or its affiliates. All rights
reserved. | Oracles Application Cloud Today Global Human Resources
Talent Management Marketing Sales Service Configure, Price, Quote
Social Financials Procurement Project Portfolio Mgmt Transportation
& Trade Materials Mgmt Product Value Chain Rapid growth across
new and existing customers Integrated business processes and
actions Rapid insights with In-place Analytics 44 Application
solutions spanning the enterprise CX, HCM, ERP & SCM