Hello iOS 6 (&7)!how to optimize for thenew App Store

by AppCod.esJune 2013

SEO-wise, no news in iOS7 for now - weplayed with it, and it seems like the searchis the same as in iOS6.

One minor difference in iOS7 vs. iOS6 - theGenius was replaced by Near Me.

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What used to matter in the iOS5 App Store...

AppCod.es

What used to matterAppCod.es

being featured

or

being on top

What used to matter in iOS 5AppCod.es

1. icon2. title

3. ratings

What matters now...

AppCod.es

with over 100M devices running iOS 6

What matters todayAppCod.es

the Top lists still do

(screenshots "om iOS6,

iOS7 is sti# behind NDA and

we’re not a#owed to publish details)

What matters todayAppCod.es

but more space is

dedicated to less

popular apps

App Store OptimizationAppCod.es

the title is seriously truncated

most people won’t look past

5-10 first results.

App Store OptimizationAppCod.es

treat your first screenshot as an

advertisement for your app.

people may not read your

description, but they will see the

first screenshot

App Store OptimizationAppCod.es

does it explain what your app

does?

App Store OptimizationAppCod.es

is it readable when scaled down

to ~200pt?

by the way...AppCod.es

when you’re on sale

ask people to share the news!

And that’s it :)The same rules apply to iPad btw.

Quick checklist

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- is your main screenshot readable when scaled down?

- does your main screenshot explain the app?

- do you have more than 5 reviews?

- do you show up within the first 10 results for the most

important searches?

with this last point, AppCod.es

can help, check out our other

slideshares

About AppCod.esThe toolbox for App Store Optimization.

It allows you to easily:

- find good phrases

- fix your keywords & search position

- track your competitors, their press releases etc.

- dispense app promo codes

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