Post on 26-Jun-2015
Mobile: What’s Hot & What’s Not
David L. Smith, CEO & FounderMediasmith
© Mediasmith 2012
What’s HotCouponing/In Store Apps
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What’s Hot
Bigger Devices
Tablets get conversion
Smart phone conversion is via desktop*
Will new, larger iPhone be big enough for conversion?
What is the ideal form factor?*Source: eMarketer
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What’s Hot
*Any purchase that you don’t have to put a cc# in
CRM & Repeat Purchases*
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What’s Hot
Both content & “commercials”
Especially vs. younger audience
Video
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What’s Hot
Facebook eats creative faster than any other environment
Ease of Asset Deployment
to automate HTML5 video
for easy mobile landing pages
for dynamic creative
HTML5 programmers hard to find
Don’t do mobile without mobile landing pages
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What’s Hot
Targeting: Now & Available
Soon
What’s Hot
Market level
Localization
Geo-targeting Geo-fencing
Store level© Mediasmith 2012
What’s Not
Mobile Social is not yet Social
Not enough shared experiences:
Nintendo DS games
Shared browser experience
True friend finding rather than check-in
© Mediasmith 2012
What’s Not
Still Can’t track from mobile to
retail accurately
Still need easy & secure mobile
payments
Still don’t have breakthrough
ad units
And…
© Mediasmith 2012
David L. SmithCEO &FounderMEDIASMITHTwitter: mediadlssmith@mediasmith.com