What You Really Need to Know About

Social Media Recruiting

Lindsey Pollak #MBACSCWashDC13

@lindseypollak

“Social media is not going away. It is now

part of a recruiter’s essential skill set.”

– Dan Black, Ernst & Young

The Social Media Landscape (?!)

Agenda

1.  What Everyone Needs to Know 2.  What Organizations Need to Know 3.  What MBA Students Need to Know

WHAT EVERYONE NEEDS TO KNOW

1.

3 Rules to Remember

1. You Don’t Need to Be Everywhere

LinkedIn Twitter Google+ Facebook Tumblr YouTube

2. You Do Have to Be Where Your VIPs Are

3. Listen More Than You Talk

WHAT ORGANIZATIONS NEED TO KNOW

2.

1. Be True to Who You Are

“My Life @ KPMG”

“At Twitter, The Future is You!”

2. Follow What Everyone Else is Doing

3. Social Media is Big Data

You Can Measure Everything

“The more narrow and targeted you are, the better

interactions you’ll have.” – Recruiter, Facebook

4. Create “Share-able” Experiences

Examples of “Shareable” Experiences

•  Exclusive “field trips” •  Intimate access to VIPs •  Opportunities to provide expertise/

feedback •  Contests

PwC Personal Brand Experience

Elevator Pitch Contest

5. Make It Easy to Engage

NO COMMENT

LEFT BEHIND

…and Always Engage Back

Intel “No Comment Left Behind” Policy

6. Pay Attention to Reviews

7. Connect with Students on LinkedIn

8. Schedule Time for Social Media

9. Create Social Media Ambassadors

Red Hat Social Media Ambassadors

•  Provide training and encourage ambassadorship on LinkedIn, Google+ and Facebook

•  Encourage university outreach •  Referral bonus program

and prizes Result: 40% of hires are referrals

10. Post Content and Jobs

- CareerBuilder 2011 Job Seeker Survey via TalentMinded

WHAT MBA STUDENTS NEED TO KNOW

3.

“Small choices make big impressions.”

– Keith Ferrazzi, Never Eat Alone

1. It All Depends on Industry

2. Know What Recruiters Look For

•  Visibility Are you “findable” where the right recruiters are looking?

•  Differentiation What should a recruiter remember most about you? Curate your personal brand.

•  Consistency Is your image consistent across all social media and your in-person persona?

•  Appropriateness Would you represent the company well?

3. Students Need Strong LinkedIn Profiles

4. Endorsements Matter

5. Visuals Will Matter More and More

LinkedIn, Vine, Instagram

6. Research Everyone, Everywhere

7. Social Networking Doesn’t Have to Be Public

42  

Richard Matt

Richard Matt

43  

Michelle K.

RE: Bouncing Back from Job Loss

Michelle, Thanks for posting such an interesting article. I noticed that you are in the Pittsburgh area – we are hosting a networking event for alums next month that might interest you and any local alums you know. May I send you some information about it? Thanks and best of luck!

8. Customize Everything

9. Follow Topics, Too

10. If You Wouldn’t Do It In Person, Don’t Do It on Social Media

QUESTIONS

Thank you

Lindsey Pollak (212) 724-2616 lindsey@lindseypollak.com www.lindseypollak.com