Post on 27-Nov-2014
description
What We Learned at the Online News Association ConferenceOctober 2014
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Submit questions on the
right
Tweet with #PubTraining
Video and list will be on
ds.npr.org
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#PubMedia at #ONA14
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10 Things We Learned at ONA
5by Robert Scoble, Flickr
1. Our audiences are on mobile
#pubtraining
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Do a self-audit: Interact with 5 stories in different scenarios, on different devices,
and at different times
- Via Amy Webb’s 10 Tech Trends for Journalistsbit.ly/10techtrends7
7By Jennifer Conley, Flickr CC
2. Journalists like Twitter. But more people are on Facebook
#pubtraining
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Tips for journalists to use Facebook: media.fb.com
(yes, the algorithm makes other journalists frustrated, too)
via OPB’s Rebecca Galloway @rebeccarrg
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3. Invite the audience into your editorial process #pubtraining
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What is your audience curious about? Ask them!
Go to curiouscity.wbez.org
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4. IRL is in
#pubtraining
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Media companies are making money, and building relationships with their audiences, by
throwing in-real-life events
presented by KQED’s Olivia Allen-Price
@oallenpricebit.ly/irlatona
13By Egidio Maurizio, Flickr CC
5. Learn each other’s language
#pubtraining
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Knowing the lingo of the different positions in the newsroom can help collaboration work better,
even if we don’t all learn how to code.
bit.ly/learncodinglanguages
via NPR’s Emily Bogle@emily_bogle
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Dave Mistich West Virginia Public Broadcasting
@DaveMistich
16By Scallop Holden, Flickr CC
6. You can’t do social alone
#pubtraining
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Maria MurrielWLRN, Miami@MariaMurriel
18By Yuko Honda, Flickr CC
7. Pageviews are not the only metric we should look at
#pubtraining
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Tory StarrPRI’s The World
@ToryStarr3
20#coldsnaps from the Washington Post
8. Keep your eyes on chat apps and ‘ephemeral content’
#pubtraining
21By Hoser Dude, Flickr CC
9. Seek inspiration from something new
#pubtraining
22By my snapps, Flickr CC
10. We’re all experimenting.It is ok to fail.
And no one has the answers.
via Laura Wingard, KPBS@laura_wingard
#pubtraining
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11. Chicago has some pretty good doughnuts
11. And don’t forget the cheezeborgers in Chicago