What We Are Learning From Google & Flickr About Digitization and Partnership

What We Are Learning From Google & Flickr About Digitization & Partnership

Jill Hurst-WahlHurst Associates, Ltd.

May 21, 2009

First…let’s reset our thinking

What is Google?

Hurst Associates, Ltd.

Search Engine Software & Hardware Company Content Provider Marketing & Promotions Company A Boundary Pusher

Creating an unending meal

Photo by Jill H-WHurst Associates, Ltd.

Lessons from Google

Focus on the user Become the center of the user’s world Allow the users to participate Fast and more is better Utilize “top shelf” partners Find the “yes”

Flickr & the Flickr Commons

Flickr

Photo & video s-h-a-r-i-n-g Friends, family, contacts & everyone Tagging (the hive mind) Creative Commons license Groups

Photos pools Discussions

Photo by Jill H-W

The Commons – Launched Jan. 16, 2008 To increase access to publicly-held

photography collections, and To provide a way for the general public to

contribute information and knowledge.

e from

Flickr

Benefits for the LOC

Higher profile of its collections Community engagement Corrections and additions to metadata Sparked discussions & personal histories Higher visibility for the LC blog

Benefits

Greater visibility User engagement & interaction

Meet users where they are Institution becomes part of a community

Final Thoughts: Google & Flickr1. Both large companies with shareholders

and an emphasis on the bottom line

2. Libraries & archives hold content that will drive users to them

3. They’re good for us, but remember #1

Final Thoughts: Digitization &

Partnership Fast vs. slow Quantity vs. quality Community vs. silo Symbiotic vs. separate

art from

icroso

Jill Hurst-Wahl

hurst@HurstAssociates.com

Meebo & Skype: jill.hurst.wahl

www.HurstAssociates.com

www.Digitization101.com

www.eNetworking101.com

What We Are Learning From Google & Flickr About Digitization and Partnership

Education

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