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What the State of the Internet Means to Your MarketingAmanda O’Brien

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Introductions‣ Hall Internet Marketing

• Internet marketing company based in Portland, Maine.

• @hall_web‣ Amanda O’Brien – VP of Marketing

• amanda@hallme.com• @amanda_pants

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Questions During the Presentation

‣ Use GoToWebinar “Ask a Question”‣ Tweet @hall_web‣ Email me: amanda@hallme.com

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What is working?

What is not?

What trends to pay attention to?

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Mary Meeker – 2012 Internet Trends

• Partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers

• Former Wall Street securities analyst• "Queen of the Net“• Reports

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2012 Internet Trends Year-End Update‣ Update to May report presented at D10

conference:• http

://www.businessinsider.com/mary-meeker-2012-internet-trends-year-end-update-2012-12#-1

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Takeaway #1‣ People use the internet:

• 78% of US uses the internet• Accessing in more ways now than ever

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Takeaway #2‣ Smartphones are making an impact –

room for growth:• Android adoption 6x iPhone adoption• Globally 1 billion smartphones • 5 billion mobile phone users

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Takeaway #3‣ Tablets & eReaders changing definition

of ‘computer’• 29% of US adults own eReader or tablet• 48% kids 6-12 want an iPad• 24% 2012 Black Friday shopping was

mobile/tablet

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Opportunity: Make your site ready for any screen size‣ Responsive Design

• Site built to respond to device of user• 46% mobile users say they

have had difficulty interacting with a webpage

• http://www.hallme.com/blog/responsive-website-design-what-is-it-infographic/

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Takeaway #4‣ Mobile traffic up:

• 13% Global internet traffic is mobile• India – mobile traffic surpassed desktop traffic• Mobile app and advertising revenue 19 billion

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Opportunity: Mobile Advertising

‣ Facebook, Google – mobile ads, searches

‣ Enhance product

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Takeaway #4‣ Reimagine everything:

• Desktops/Tablets• Wired phones/Cell phones• Information updated every minute• Crowdsourced world• Cameras and Video• News and weather• Notes, Files, Folders• Multi screen TV watching

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Consuming information‣ “We hope to rewire the way people

spread and consume information… We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services”.

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Dateline– Digital Detox‣ Four roommates stopped using all

digital devices‣ Disconnected and withdrawals‣ Problems with:

• Talking to friends• Being alone and quiet• Getting information• Directions• http://video.today.msnbc.msn.com/today/

50362497#50362497

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Usergenerated - Waze‣ Adoption passed shipments navigation

devices:

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The Cloud‣ Lighter loads

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What should you do?

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Know how users are getting to your site – welcome them

• Google Analytics• Test devices• Screen sizes• Responsive design• Mobile version

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Test mobile advertising• Search ads• Display ads• Action oriented searchers• http://www.google.com/ads/mobile/mobile-

insights.htmlScreen sizes

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Prepare for multiscreen experience

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What We Covered1. Internet Trends

1. Lots of people use the internet2. Smartphones & tablets increasing in popularity3. Computing is changing – on the go4. Reimagine the world

2. Preparing for the ‘new mobile world’1. Know how people get to your site and use it2. Find people where and when they are3. Prepare for fractured attention

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Wrapping Up‣ Webinar will be posted

www.hallme.com/webinars ‣ Email amanda@hallme.com‣ Upcoming webinars:

• 1/22 6 Worst Practices in Paid Search – Rachel Bowes

‣ Thank you!