What Makes You Best in Class? The Inside Story of the Brand “You”.

Lynn HazanPresident, Lynn Hazan and Associates, IncLynn@lhazan.comwww.lhazan.com312-863- 5401

What Is A Brand?

It is more than a name, symbol, design.

“It is what people say about you when you leave the room “

Identifies and differentiates a product/service from competitors.

The 4 P’s Of Marketing

What Are Your 4 P’s (or your co’s)?My Product is ________________,

Place______________________,

Promotion__________________,

Price_______________________

VUCA Describes Business Today- The New Normal

Volatile

Uncertain

Complex

Ambiguous

(Derived from military vocabulary in the 1990’s)

The VUCA AntidoteVision

Understanding

Clarity

Agility

War For TalentEmployers are hiringLooking for top candidates Top candidates receive multiple offers

Brand yourself well and create demand for your talent.

5 Tips – Brand Yourself/Your Biz# 1: Promote your talent

Who are you? How are you seen?

Exercise: The Hemmingway Challenge

Tell your story in 6 words

Hemingway’s Story

For Sale.

Baby Shoes.

Never Worn.

Lynn’s Story: Passionate Recruiter loves placing superb talent

What is Your UPS?

What makes you UNIQUE?

What makes you Special?

Why should we hire YOU?

Unique Positioning Statement

Stand Out

5 Tips - Brand Yourself

#2: Establish a presence online

Is your online content appropriate?

What comes up when you Google your name?

Content Marketing = The New Marketing

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Andy Crestodina andy@orbitmedia.com

How to manage what people see when your name is searched

Website and blog under domain name

Social media presence

5 Tips – Brand Yourself

# 3: Be visible

Where are other experts?Post/ Share new contentParticipate in discussionsThink about the platformBe accessible

Be A Subject Matter ExpertShare best practicesHave experiences to relateSpeaking engagements to share

your knowledge.Webinars, conferences, live

conferences, white papers, videos.

Great tools for content visibility

SlideShare (part of Linkedin)

Lynn posts presentations- LH&A featured on SlideShare’s Career front page

EzineArticles.com- Lynn Platinum Author

-Interviewing to Win a Job Offer-Companies are Hiring.: Don’t Fumble Your Chances

5 Tips- Brand Yourself#4: Set up SMART goals like a marketing campaign

S pecificM easurableA ttainableR EALISTICT imely

5 Tips - Brand Yourself

#5: Re-Define Yourself in a Changing World

The world is constantly changing. You have to change with it.

Must Have Skills For Candidates

Marketing

Writing

Analytic/Quantitative

Social Media & digital skills

Collaborative work styles

Must Have Skills ContinuedManaging clients, supervisory skills

Foreign Language skills

Do more with less!

Industry specific experience◦Strategy and tactics ◦Biz Dev

What Companies Seek: 21st Century SkillsCreativity and

Innovation

Critical Thinking & Problem Solving

Communication & Collaboration

Productivity & Accountability

Leadership & Responsibility

What Companies Seek ContinuedTechnology Literacy

Flexibility & Adaptability

Initiative & Self Direction

Social & Cross Cultural Skills

Information Literacy

Social Media Literacy

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Lynn HazanLynn Hazan & Associates, Inc

55 E. Washington St.

Suite 715Chicago, IL 60602

312-863-5401lynn@lhazan.comwww.lhazan.com

@lynnhazan