http://bit.ly/mozunique

Yes, those are the real

logos from our early tools!

http://moz.com/rand/misadventures-venture-capital-funding/

Technically, two of my true

loves are in this photo

http://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future

http://moz.com/blog/goodbye-seomoz-hello-moz

Core values are the essential and enduring tenets of an organization. A

small set of timeless guiding principles, core values require no external

justification; they have intrinsic value and importance to those inside the

organization… Ralph S. Larsen, CEO of Johnson & Johnson, puts it this way:

"The core values embodied in our credo might be a competitive

advantage, but that is not why we have them. We have them because

they define for us what we stand for, and we would hold them even if they

became a competitive disadvantage in certain situations.“

- Jim Collins

Transparent

Authentic

Generous

Fun

Empathetic

Exceptional

• Secret Santa gift exchanges

• Karaoke nights

• Bean bag chairs

• Nerf gun fights

• Catered lunches

• Cruises with your co-workers

• Mashed potato sculpting contests judged by your auditors at

Deloitte (yes, we really did this at Moz, and it was totally fun)

http://moz.com/rand/what-company-culture-is-and-is-not/

Shared Values

Shared Priorities

Stylistic Cohesion

Values Mission & Vision

Hiring, Firing, & Promotion Criteria

Cultural Fit =

Lots of marketers visiting

for content & community

Avg. 7 visits before

taking a free trial

More visits =

longer retention

Paid = 15%,

Inbound = 85%

Blog readers have

highest CLTV

http://moz.com/blog/why-big-content-is-worth-the-risk

We’ve found a lot of

value in promoting

others, as we do in our

Moz Top 10 emails.