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TODAY’S WEBINAR:

WHAT MAKES A HEALTH APP EFFECTIVE?

Consumer Health Apps for Apple’s iPhone

Consumer Health Apps for Apple’s iPhone

Consumer Health Apps for Apple’s iPhone

Consumer Health Apps for Apple’s iPhone

Ten Reasons for Connected Healthcare Apps

• Types of “Connected”

• Front end

• Back end

• Service layer

mobihealthnews webinar 11-17-2011

10 Reasons for Connectivity

Reason #10: Patient Support

• Behavior change support network: FHM, HCP, CDE…….

• Medication adherence example

• Data driven conversations

Reason #9: Multimodal world

• Planning on a portal

• Execution on mobile

• Education example – watch anywhere

mobihealthnews webinar 11-17-2011

10 Reasons for Connectivity

Reason #8: Personalized Applications

• Reminders and alerts the way you want them

• Profile information

• Health data access rights

• Data import and display

• Co morbid patient

Reason #7: Managed Behavior Change

• Education delivered at point of need

• Levels or functions pushed based on progress

• Rewards points

mobihealthnews webinar 11-17-2011

10 Reasons for Connectivity

Reason #6: Sensor Integration

• Ease data entry burden

• Improve data quality

• Improve diagnosis of disease

• Lower treatment costs

• Improve outcomes

Reason #5: Care Plan Implementation

• Planning on a portal by HCP

• Defined workflows

• Rules based triggers – alerts, instructions

mobihealthnews webinar 11-17-2011

10 Reasons for Connectivity

Reason #4: Integration to HC Systems

• ECG monitoring stations

• EMRs

• Nurse call centers

• Aggregate, cleanse and format data

Reason #3: Compile Health Behaviors

• With permissions and returned value

• Add physiological parameters from sensors

• Combine with outcomes data

mobihealthnews webinar 11-17-2011

10 Reasons for Connectivity

Reason #2: Marketing informatics

• Augment or replace traditional market research

• Segment and message – adherence example

• Inform messaging for other channels

• eCommerce – coupons, rewards, loyalty programs, etc.

Reason #1: Improved healthcare outcomes

• Differentiate your brand through improved outcomes

• Get more patients diagnosed earlier

• Lower healthcare costs – better adherence, intervention, etc

mobihealthnews webinar 11-17-2011

Bonus Reason: Leverage

• Plug and play front end

• Configurable Service Layer functionality

• Large Behavioral Health data sets

• Easier integration to healthcare systems

10 Reasons for Connectivity

mobihealthnews webinar 11-17-2011

Q&A WHAT MAKES A HEALTH APP EFFECTIVE?