What is Web 3.0? by Leading Hands Through Technology

Post on 07-Dec-2014

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Key features of Web 3.0 •  Need relevant info & help •  Not aware of creating & consuming info •  Forget about device & focus on content

Transcript of What is Web 3.0? by Leading Hands Through Technology

Marc  A.  Majers  Leading  Hands  Through  Technology  @leadinghands    

Key takeaways •  What is Web 3.0? •  Why should I care? •  What steps do I take?

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What is it?

Key features of Web 3.0 •  Need relevant info & help •  Not aware of creating & consuming info •  Forget about device & focus on content

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Evolution of web •  Web 1.0 “read-only” users consume information

•  Web 2.0 “read-write” (syntax) users create

•  Web 3.0 "read-write-delete-update" (semantic) users consume not aware cause everywhere - AI

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The mainstream adoption of cloud and semantic technologies will turn the internet into a ‘ubiquitous utility’. - Boris Motusic

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Why should you care?

Any where, any device, any media

@leadinghands  Your information is everywhere.  

Three laws of marketing physics •  Reason to Believe - Why should you believe it? Is it real?

•  Dramatic Different - Why should you care? •  Overt Benefit - What's in it for me?

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Why steps do I take?

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Usability's job is to research user behavior and find out what works. Usability should also defend users' rights and fight for simplicity. – Jakob Nielsen

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1) Invest in testing user experience •  A/B - Two against each other •  Trial - Try new for first time •  User - One-on-one

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Testing user experience is a competitive advantage. If you want to break an Olympic Record, you need to test new techniques.

Fosbury flop: What new test could be the gold medal winner?

2) Be S.M.A.R.T. Online: •  Share information responsibly •  Monitor your time and surfing habits •  Avoid bad neighborhoods •  Remain calm •  Think family first

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Marc  A.  Majers  Leading  Hands  Through  Technology  @leadinghands