DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

What is Twitterand how can you use it?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• Steve Hubball, Data Analyst

• Andy Gaukrodger, Content, Search and Social Specialist

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Who do we work for?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

What is Twitter?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

The numbers

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• What is Twitter for?

• What can you do with Twitter?

• What should you say?

• What shouldn’t you say?

• What else can it do?

How is it used?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• Build your brand• Drive people to your website• Drive people to other branded properties – blog, YouTube, Flickr etc• Grow your audience• Give something to your audience• Test the opinion of your audience

Why should brands Tweet?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

The anatomy of a Tweet

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• < 140 characters

• # hashtags

• Links

• Attachments

The anatomy of a Tweet

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Using your real name and face adds trust to your profile

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Profile

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Don’t worry about getting it wrong – learn by doing

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Don’t worry about getting it wrong

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

It’s not about what you’re doing, it’s about what you’re interested in

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

It’s whatever you’re interested in

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Tweet, listen, engage – repeat...

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Tweet, listen, engage

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Tweet, listen, engage

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

It’s called social networking, so have a conversation

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Have a conversation

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Have a conversation

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Regularity is the stuff of good Tweeters

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Regularity

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Pay it forward: Retweet, don’t steal

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Retweets

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Retweets will get you followers, quality content will keep those followers

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Quality content

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Namedrop!

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Namedrop!

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Namedrop! #FF - Follow Friday

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

10 Points to remember in 140 characters

Twitter is not an island, it’s for building your brand, driving traffic, etc.

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Twitter is not an island

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• Go to www.twitter.com• Sign up• User name• Settings• Profile• Find some people to follow• Tweet from www.twitter.com or a “client”

How do I start?

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

• @replies

• DMs

• Lists

• HootSuite

Advanced Tweeting

DKH Legacy Trust National Conference March 2011 In association with K2 Performance Systems

Get Tweeting!