Do Now

• All advertisements try to convince you of something about a product or company.

• Watch the following advertisement. Using the vocabulary you have already learned in Unit 2, explain what it is trying to convince you of.

What is the difference between informal and

formal authority?Unit 2, Problem 2

Definitions

• Informal authority: an individual that has earned the respect of peers and trusted to advise or direct in some capacity because of expertise.

• Formal authority: an individual or institution appointed by a society and expected to advise or direct under specific conditions because of title.

Make a list of informal authorities throughout history

Make a list of formal authorities throughout history

Categories of Formal Authority

What is the difference between informal and

formal authority?Solve the problem, using as much evidence from class as

possible