Post on 12-Aug-2015
What is Inbound Marketing?
#IMW15
Marketing that is relevant and helpful to your customers, not interruptive.
• The right content • In the right place • At the right time
What is Inbound Marketing?
#IMW15
Nobody Googles their problems.
The opportunity lies in building a relationship with a potential customer over time so when they time comes – they come to you.
You are NOT the exception.
Personas
#IMW15
● Fictional representations of your ideal customers
● Based on real data about customer demographics and online behavior
● Include educated speculations about their motivations, and concerns
● Consider emotions not just facts
Blogging
#IMW15
It doesn’t have to be perfect from the start.
You’ll get better with time.
It has to be done frequently, consistently, and it takes a little time to see the results.
Blogging
#IMW15
Focus on:
• Uniquely valuable content• Provides insight – helps solve a problem• Appeals to your personas
A note on keywords...
#IMW15
“Welcome to RunningShoes.com, the running shoes store where we sell shoes for running to
runners who run in shoes.”
Long-tail keywords/phrases:
Social Posts
#IMW15
Here's how many marketers handle their social media strategy:
1. Craft update.2. Select Facebook, LinkedIn, and Twitter3. Auto-publish update to all three networks.
Social Posts
#IMW15
140 Characters
Place link in the middle
Include a clear call-to-action
Images are everything
Laid back
Uses hashtags
No links!Professional
Edit post links
Titles <70 characters
Use a compelling image
Remove links from copy
Content Offers that Convert
#IMW15
● Provide Value● Collect Information● Create an Opportunity for Nurturing
Lead Nurturing Emails
#IMW15
Email Types:
● Emails that Confirm● Emails that Deliver● Emails that Educate● Emails that Offer an Offer● Emails that Help● Emails that Re-engage
Subject Lines:
<50 characters<30 characters is ideal
Preview Text:
Answers or agrees with subject line
Customized for the email
Avoid SPAM trigger words:
● Free● Reminder● Special● Percent Off● CLearance● Investment
IMW@INBOUND
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until March 31, 2015