WTFS OR

WHAT THE F*CK STRATEGY?

2014

WHAT IF

Digital strategy becomes an RTS – Real Time Strategy game?

RACE – BRAND

BASE – PRODUCT

That we defense and trying to destroy opponent base.

RESOURCES – BUDGET

In strategy we mining resources to build structures. And in a real campaign we need a budget to launch ad instruments.

TROOPS – INSTRUMENTS

BANNERS

VIRUS VIDEO

SPECIAL PROJECT

ADWORDS

BATTLE FIELD – MEDIA SPACE

Battlefield is all the channels which we use in our strategy and media. And there is the war going for consumers attention.

ENEMY – COMPETITOR

Win your competitor is important because the victory means we have consumer’s attention on our product/brand.

AUDIENCE – CONSUMERS Their attention to our brand is the aim for strategy

IN STRATEGY We have a final number of type units.

BUT

You can combine units and have infinite numbers of combinations.

THIS

Gives us huge different ways to win an opponent.

PRESS X TO WIN

No easy ways to win. You should be smart and use different strategies for different opponents.

REALLY NEED?

On a low levels (vs the lame/noobs) you can win by using only one strategy or one type of units.

SEMI-PRO, PRO GAMERS –

can beat you very fast. You should use a strategy to win them.

SO MANY TITLE GAMES

And many type of strategies:

• Content

• Digital

• Creative

• Social media

• Media

• Communication

WHO IS THE CLIENT

Every business which understand the importance of the movement in one direction and want to evaluate and grow his company.

(honestly not all)

WHEN IT NECESSARY?

Every time when you understand that one ad channel is not enough to grow. When your business grows very fast and chaotic.

Every time when you want more than just sells or want to create a big brand name!

HOW TO COOK?

It’s easy, but stop. It’s hard.

PLANNER

Commander and army listen him. Want to be that man. Good it’s first step to become a

strategist!

GOALS

What is the main goal of strategy? May be some additional achieves to support the main goal?

PEOPLE

TA for your strategy. Its people, but who are them, what they love and etc. Show a common

day in their real or digital life.

ENEMY

Who’re your main competitors? In category and out of it.

INSIGHT

Out of the box! Not generic.

IDEA

And people will love your campaign!

RTB

Always better to have RTB.

RTB – REASON TO BELIEVE.

CREATIVE

Or not creative…

HOW AMAZING

Should be creative?

Every planner should decide by himself.

KPI

Achieved or not?

PRICE

Like agencies love to say: It depends.

PRESENTATION

How many slides? KEYNOTE or POWERPOINT?

SHUT UP AND TAKE MY MONEY

How will you sell the strategy to client?

NOW

Let’s do this word by word.

FLEXIBLE

Because you got the aim and should it to achieve.

ANY QUESTIONS

Always welcome!

• seoserch@gmail.com

• @seoserch

• facebook.com/dimanius

• http://www.partmedia.ru/