What is digital marketing?

Post on 15-Jan-2017

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Transcript of What is digital marketing?

What Is Digital Marketing ??

What Is Digital Marketing ??

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Why is Digital Marketing So Trendy ??

* Easy to Analyse

* Fun to do

* Cheap

* World Wide

* Puts the Customer in Control.

* Provide Convenience.

* Increase Satisfaction.

* Builds Your Brand.

* Provides Targeted results.

Objective of Digital Marketing:*Organic Traffic Volumes

*Reduce Bounce Rate

*Percentage of return Customers.

*Improve conversion rate

What does Digital Marketing Consist of ?

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