What Is A Stock?

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Do you know these guys?

Do you know what this is?

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Mars Incorporated is a private company.

The Hershey Company is a public company.

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Mars Incorporated is a private company.

The Hershey Company is a public company.

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The Hershey Company is a public company.

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Research: What to consider

• What do they sell? Do people want it or need it?

• Are they making money?• Who are the competitors?

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Research: The Stock Quote

Source: http://www.nyse.com

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Research: Where to look

• Yahoo! Finance– http://finance.yahoo.com

• Morningstar– http://www.morningstar.com/

• Zoominfo– http://www.zoominfo.com/

• Exchange websites– NYSE Euronext: http://www.nyse.com– Nasdaq: http://www.nasdaq.com

• Official company websites

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Research: A closer look

• Net Income– $628,962 (12/31/11)

• Source: Yahoo! Finance

• Earnings Per Share– 2.74 (4/25/12)

• Source: Yahoo! Finance

• Price to Earnings Ratio– 24.29 (4/25/12)

• Source: Yahoo! Finance Ticker Symbol: HSY

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Questions

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Thank You

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