What is a Marketing Plan?

©2016 James Feldman

©2016 James Feldman

A road map, a target or course of action

to achieve desired results.

What is your main activity?How will you reach those goals?

©2016 James Feldman

What? Strategic PlanningWhy? Long-term profitabilityHow? Write a marketing plan

©2016 James Feldman

What is a Marketing Plan

The task of your business should be to

deliver bothCustomer value

and a profit.

©2016 James Feldman

Impact ROI

DefineMarketing

Mix

DefineMarketing Strategies

SetMarketing

Goals

Value PropositionDefinition

Marketing Planning Process

CustomerAnalysis

CompetitiveAnalysis

MarketAnalysis

WOWExperience

Reassess Review Documentthe Plan

©2016 James Feldman

What is a Marketing Process

Analyze market opportunities.Develop marketing strategies.

Plan market programs.Manage the marketing effort.

©2016 James Feldman

What is a Marketing Process

Diagnostic skills.Identification of company level.

Implementation skills.Evaluation skills.

©2016 James Feldman

What is a Marketing Process

Sales analysis.Market share analysis.

Marketing expense/sales analysis.Financial analysis.

Market-based scorecard analysis.

©2016 James Feldman

• Basis for comparison. • Clearly stated

activities. • Reference for the

success. • Marketing

environment.• Entry into the

marketplace.

Marketing Plan Tips

©2016 James Feldman

According to Jim

Aha

©2016 James Feldman

You Create Value...

Not provide Services.