FACTORS TO CONSIDER BEFORE GOING TO
INTERNATIONAL MARKETS
Some Companies after going global…..
Have profited a lot…..
Some Companies after going global…..
…failed..
© http://www.internationalbusinessguide.org/10-successful-american-businesses-that-have-failed-overseas/
HOW DO WE DECIDE TO GO
GLOBAL ???
WHAT DO WE REVIEW ???
Better Profit Opportunities….
1
Reduces Dependence onOne market
2
Helps Beat Global Competitors in home
market….
3
A global customer requires Global Support
4
Larger Customer Base
5
Different Preferences..
1
Different Business Culture
2
Unexpected costs
3
Lack of international Experience
4
Currency Devaluation,Expropriation of Foreign Goods
5
Thank YouChandra Has
Dondapati