Post on 30-Jun-2015
description
How to make Local and Niche Market lead generation fire on all cylinders
Takes Local/Niche ads to the next level
Hyperlocal: Auto Dealer Example – Marketing Costs Reduced 10%, Sales Up 25%
They target their marketing based on where the hits are coming from (Dealer Location
in RED)
MeBox Implemented
Niche Market Furniture Manufacturer – Marketing Costs Reduced 30%, Sales Up 50%
They target their marketing based on where the hits are coming from
MeBox Implemented
The MeBox Leverage Advantage• The value add Engagement ingredient for Local/Niche
Ads• Delivers video content and supports the natural
conversation/engagement process:• Interest • Curiosity • Aspiration • Movement (action)
Content Engagement Levels• Snack
> 2 Minutes
• Embrace> 8
Minutes • Entanglement
> 8 Minutes +
The Publisher Value Proposition
• The new Publisher Interactive Ad package proves its value every day it runs
• Offers advertiser postal and e-mail address re-target capability• Delivering on every campaign …Leads , leads and transactions• It’s the Publisher’s Guarantee --- you’ll get more leads and sales
Synergy on Steroids
• Introducing the Me!Box local video package • Bundled in with traditional print classified and larger ads• Create a better value proposition for the Local/Niche advertiser• Proven performance that self generates repeat business• Energize Ad Sales team with a totally new results proven offering• Differentiate and dominate Local/Niche lead generation business• Incremental $’s - that make a material contribution to Quarterly results
– Ad collateral can be sold for use on customer microsite for even more revenue!
How it works• Package added to rate card
– Part of cost justification – reduce TV spend 30-50% Increase in-paper/online (mobile) promotion spend Reallocate marketing spend for outside services to paper (brochures, etc.)
• Video and Linking done turn key– Option to use existing video – initial target those that already use video– Option to use video on microsite
• Brand/Co-Brand player for Value Good Will creation for local paper
MORE THAN JUST A VIDEO PLAYER
www.meboxmedia.com 406-221-3005