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What can B2B Marketers learn from Political Campaigns?

Dreamforce 2013

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Agenda (30 Min)

• The Campaign • 3 lessons for B2B Marketers• How can InsideView help?• Q & A

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Campaign At a Glance

Buyer/Voter • Very large & diverse• Social Media savviness• Demands authenticity

Goal = WIN!!!!!• Raise money fast• Volunteers• Messaging (National /Local)

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Social Media Rockstar!

Campaign At a Glance

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Campaign At a Glance“Email is a powerful, underrated tool, because it’s not cool and new like social media. But it’s definitely effective; 22% more so than social media, actually.” - Teddy Goff, Digital Director, Obama 2012 Campaign

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Lesson #1

Invest in segmenting your database regularly

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Lesson #2

Personalization

http://nymag.com/news/intelligencer/obama-emails-2012-8/

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Lesson #3

Measure engagement to increase conversion

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InsideViewCLEAN

Lesson #1 Segment Your Database

Data Insights- By industry- Company firmographics

Best in Class Data Accuracy

Smart Data Experts

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InsideView TARGET

Lesson #2 Personalization

Build lists with company and contact firmographicsUse business events to create customer-focused messagesUse common personal & corporate connections Use Compelling

Business Events

Event-Based Targeting

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InsideView LEAD ENRICH

Lesson #3Measure Engagement to Increase Conversion

Company, contact, and social data

Faster lead scoring & routing

Enrich ALL leads sources

Simple integration

YOUR SIMPLE WEB FORM SUBMISSION

BECOMES A COMPLETE RECORD IN

How InsideView Can Help B2B Marketers?

Clean Data Lead Enrichment

Target

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Questions?

Nirav BisaryaProduct Manager@nbisaryanirav.bisarya@insideview.com