Post on 13-Mar-2020
What are they thinking? What
motivates the political parties
in a General Election
Margaret Ounsley, Public Affairs Directorate
Tuesday 24 March 2015
What are they thinking
• 45 million electorate, of which 20% live in
marginal constituencies
• 9m electorate, of which 15% are floating voters
• 1.35m electorate, of which 65% actually vote
• 877, 500 decide the outcome of the election
Source IPSOS Mori
UK marketing budgets 2013 (£)
1 British Sky Broadcasting Ltd 264,338,785
2 Procter & Gamble Ltd 177,257,396
3 BT Ltd 149,788,119
4 Unilever UK Ltd 119,100,702
5 Tesco Plc 116,269,526
6 Asda Stores Ltd 97,035,247
7 Talktalk Grp 92,545,979
8 Virgin Media 88,357,222
9 Wm Morrison Supermarkets Plc 81,522,591
10 Dfs Furniture Co Ltd 75,682,183
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Jan-15 Feb-15
NHS
Immigration
Economy
Unemployment
Poverty
Education
Defence
Crime/Law and Order
Housing
Pensions
Low Pay
Ipsos Mori polling of most important issues facing the UK
Seats the Conservatives need to win
Hampstead and Kilburn Glenda Jackson
Bolton West Julie Hilling
Solihull Lorely Burt
Southampton Itchen John Denham
Dorset Mid and Poole North Annette Brooke
Wirral South Alison McGovern
Derby North Chris Williamson
Wells Tessa Munt
Dudley North Ian Austin
Great Grimsby Austin Mitchell
Morley and Outwood Ed Balls
Telford David Wright
Walsall North David Winnick
St Austell and Newquay Stephen Gilbert
Somerton and Frome David Heath
Birmingham Edgbaston Gisela Stuart
Sutton and Cheam Paul Burstow
Halifax Linda Riordan
Newcastle-under-Lyme Paul Farrelly
Middlesbrough South and Cleveland East Tom Blenkinsop
Warwickshire North Dan Byles
Thurrock Jackie Doyle-Price
Hendon Matthew Offord
Cardiff North Jonathan Evans
Sherwood Mark Spencer
Norwich South Simon Wright
Stockton South James Wharton
Broxtowe Anna Soubry
Lancaster and Fleetwood Eric Ollerenshaw
Bradford East David Ward
Amber Valley Nigel Mills
Waveney Peter Aldous
Wolverhampton South West Paul Uppal
Morecambe and Lunesdale David Morris
Carlisle John Stevenson
Stroud Neil Carmichael
Weaver Vale Graham Evans
Lincoln Karl McCartney
Brighton Pavilion Caroline Lucas
Plymouth Sutton and Devonport Oliver Colville
Dewsbury Simon Reevell
Warrington South David Mowat
Brent Central Sarah Teather
Bedford Richard Fuller
Brighton Kemptown Simon Kirby
Pudsey Stuart Andrew
Corby Louise Bagshaw
Brentford and Isleworth Mary Macleod
Hove Mike Weatherley
Enfield North Nick de Bois
Hastings and Rye Amber Rudd
Manchester Withington John Leech
Burnley Gordon Birtwistle
Ipswich Ben Gummer
Dundee East Stewart Hosie
Dunbartonshire East Jo Swinson
Halesowen and Rowley Regis James Morris
Nuneaton Marcus Jones
Gloucester Richard Graham
Northampton North Michael Ellis
Bury North David Nuttall
Kingswood Chris Skidmore
Erewash Jessica Lee
Blackpool North and Cleveleys Paul Maynard
Chester, City of Stephen Mosley
Arfon Hywel Williams
Croydon Central Gavin Barwell
Worcester Robin Walker
Keighley Kris Hopkins
Wirral West Esther McVey
Cannock Chase Aidan Burley
Loughborough Nicky Morgan
Harrow East Bob Blackman
Warwick and Leamington Chris White
Birmingham Yardley John Hemming
Swindon South Robert Buckland
Ealing Central and Acton Angie Bray
Pendle Andrew Stephenson
Stevenage Stephen McPartland
Elmet and Rothwell Alec Shelbrooke
Edinburgh West Michael Crockart
Carmarthen West and Pembrokeshire South Simon Hart
Vale of Glamorgan Alun Cairns
Dumfriesshire, Clydesdale and Tweeddale David Mundell
Carmarthen East and Dinefwr Jonathan Edwards
Norwich North Chloe Smith
High Peak Andrew Bingham
Milton Keynes South Iain Stewart
68 seats Labour needs to win