Post on 15-Aug-2015
What are some influential
Macro-environment developments?
4.
“Its all about finding solutions to unmet needs.”
Fad,trend and more….
The Demographic environment
Growing markets
Demographic Environment
Demographic Environment
The median age of India is 25.9 yrs The median age of Italy is 44.5 yrs
The observation?
The inference?
“More Levis jeans for India , Less for Italy”
Demographic Environment
Tapping into the “cohort”.
Demographic Environment
Catering to the Educational Groups
Demographic Environment
“Growth in child-care industries”
Joint families Nuclear families
The Economic environment
Economic Environment
Consumer Psychology
Economic Environment
Income Distributions
The Socio-culture environment
Socio-cultural Environment
Persistence of cultural values
• Primary Beliefs • Secondary Beliefs
Socio-cultural Environment
Sub-cultures…
The Natural environment
Natural Environment
Companies linked with high-profile programs:
Natural Environment
Who would you bet your money on?
or
The Technology environment
Technology Environment
Accelerating pace of change
iPhone sales figures
Technology Environment
Varying R&D budgets: Reverse engineering still preferred over research
Technology Environment
Increased regulation in technological change
The Political-legal environment
Political-legal Environment
Increase in business regulations..
Seem familiar?
Political-legal Environment
Growth of special interest groups