What 50,000 Members Say: Insights from the 'Decision to' Research

Monday, August 5, 2013

8:45 AM - 10:00 AM Room B214

Hashtag: #ASAE13 LM42

Greg Melia, CAE @gmeliacaeChief Membership & Volunteer Relations Officer

ASAE

ASAE Foundation Research• 2007 Decision to Join (17,000 respondents, 18 co-sponsors)

• 2008 Decision to Volunteer (26,000 respondents, 23 co-sponsors)

• 2010 – Decision to Learn (8,000 respondents, 12 co-sponsors)

• 2011 Decision to Join Follow-up (13,000 respondents, 18 co-sponsors)

Knowledge

Photo credit: Dunbar gardens on Flickr

Wisdom

Photo credit: Carol Browne on Flickr

Presentation Information

Car Rental Discount: $55

Insurance Discount: $150

Payroll service: $400

Magazine: $65

Website access: PRICELESS

Membership saves you over $670!

Car Rental Discount: $55

Insurance Discount: $150

Payroll service: $400

Magazine: $65

Website access: PRICELESS

Membership saves you over $670!

Personal Benefits (3.4)

Career info and employment opportunities

Access to products, services and suppliers

Opportunities to gain leadership experience

Reference directory of members

Member discounts/group purchasing

Access to information

Professional development /education

Networking with other professionals

Good of the Order (3.6)Providing quality standards/guidelines

Gathering, analyzing trends

Maintaining a code of ethics

Conducting research

Promoting public awareness of field

Influencing legislation and regulations

Supporting students in the field

Attracting competent people to the field

Certification/Critical competencies

Giving awards/recognition for excellence

A person’s decision to join is not just a cost-benefit analysis.

What is this organization about?• Win a Free Hertz Car Rental Certificate

and AMEX Gift Card• Quicken WillMaker Discount• Credit and Debt Counseling through

the ???• Maintaining Your Standard of Living in

Retirement• Importance of Risk Management -

Insurance• Financial Literacy Lessons in English

and Spanish from Wells Fargo• Member Discounts for Bose Radio

Systems. • Win a Free Subscription to the ???

Magazine.

9

• California Casualty – 20 Year Partnership.

• Protect Your Home While on Vacation.• One Credit Class Coming – “Keys to

Financial Health.”• Win Free Stuff in May and June

from ??? Member Benefits.• ??? Delegate Assembly Showcases

Member Benefits.• The Green Book – 39% Discount.• Save This Summer with Your ???

Access Card.• Hertz Rental Car – Extra Weekend

Discount.

What is this organization about?• BENEFITS OF MEMBERSHIP

– ??? represents its members' interests, provides money-saving services, promotes them in this country and across the world, and alerts them to the pitfalls of current legislation and regulation. We are proactive on their behalf, taking the lead in matters affecting the trade, seeking to articulate their views and taking new initiatives to support them and the ??? trade as a whole. As well as the Association's advice and active support, members are entitled to a wide range of benefits:

• FINANCIAL BENEFITS:– Insurance; Free legal advice; Free Tax advice; Healthcare; Credit and Debit Card

processing; further discounts; free entry for all members on the Association's site; and Gift Vouchers and Wedding Present Service: available to the public and only redeemable through a ??? member.

• PROMOTIONAL BENEFITS: – ??? Logo; :Code of Practice recognized by the buying public and press as the trade

standard.; Due Diligence Guidelines; Conciliation; Publicity; Directory of Members; Publications; Government Representation; and Conferences and seminars.

10

11

How did you first learn about the association?

12

None69.9%

What are typical volunteer involvement levels in associations?

13

Ad hoc 15.5%

None69.9%

What are typical volunteer involvement levels in associations?

14

Committee 7.8%

Ad hoc 15.5%

None69.9%

What are typical volunteer involvement levels in associations?

15

Governance 6.8%Committee 7.8%

Ad hoc 15.5%

None69.9%

What are typical volunteer involvement levels in associations?

Value of Engagement

40%

32%

29%

47%

34%

20%

61%

27%

12%

66%

22%

13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

No VolunteerRole

Ad hoc Committee Board

Detractor

Passive

Promoter

A Few Highlights From

I. There is high competition for time, talent & attention

II. Different strokes for different folks

III. What and how you ask are very important

IV. It’s not over when the ask is accepted

What We Learned in Decision to Volunteer

Different strokes for different folksLocal

Leaders 22.9 %

Writers 26.7 %

Teachers 32.8 %

Shapers 17.6 %

Note: Not all

volunteers want to be on

the Board!

Why members don’t volunteer?Uncontrollable reasons:

1. Time constraints2. Family or professional responsibilities

Controllable reasons:1. Lack of info about volunteer opportunities. 2. Volunteer elsewhere.3. Never asked to volunteer.4. Lack of info about virtual volunteer opportunities.5. Lack of info about short-term assignments.6. Location, location, location.

Getting ThemI would start volunteering if:

1. Meaningful opportunity2. Right skills3. Accessible location 4. Interest in volunteering

I first learn about volunteer opportunities by:1. Asked by staff or another volunteer (22%)2. Local chapter, section (14%)3. Meeting, conference (13%)4. Ad or call for volunteers (10%)

Make it simple to get involved.

Make it simple to get involved.

Communicate details and benefits.

Link volunteer work to your mission.

Charge tied to

mission, work plan

Work plan

includes volunteerelements

98% Participated in Professional Education

Actual Learning Utilization % Used

In person educational program 52% - 64%

On-the-job demonstrations 51%

Self-paced study (books, manuals, CDs or other offline-media) 51%

In-house employer training 46% - 49%

Distance learning (of any type) 9 % - 37%

Preferred Learning Formats Total

In person educational program, of any type 3.71 -3.95

In-house (by your employer or outside instructor) 3.52

Distance learning, of any type 2.58 - 2.68

Why engage in professional education? Mean

To keep up to date professionally 4.55

To increase competence in your job 4.49

To learn completely new skills or knowledge 4.30

To maintain or improve skills or knowledge that you already have 4.17

To increase your self-confidence as a professional or practitioner 4.15

To collaborate or share knowledge with others 3.82

To interact or network with professional colleagues 3.80

Because it is offered by a provider that is accredited or highly recognized 3.72

To get or keep a state, national or industry license required to practice 3.67

To get or keep a certification that sets you apart but is not required for practice 3.51

Because your employer requires it 3.30

To receive a promotion or pay raise 3.29

Because your employer recommends it 3.25

What about Millenials?• Different motivations to learn

• Top motivation: “To increase competence in your job”

• 6th out of 13 motivation: To receive a promotion or pay raise (versus near last for others):

• Different preference in instructors

• Less interested in suppliers, vendors and practitioners

• More interested in academics and professional trainers

Utilization of Association PD

Cosponsor program Another association’s program

Lesson #6:

Instant Access

2006 2011 Net changeSocial media n/a 7.2 7.2E-newsletters 52.3 57.4 5.1

Communities of practice 11.9 14.6 2.7Blogs or podcasts 2 4 2Internet searches 17.6 18.7 1.1Peer networks 12.5 13.1 0.6Association website 47.2 45.4 -1.8Print newspapers 3.3 3.4 0.1

General interest magazines 4 3.4 -0.6Other print sources 6.7 6 -0.7

Conferences/meetings 53.3 49.5 -3.8Magazines/Journals 63.6 50.8 -12.8

Formally Edited

2006 2011 Net changeE-newsletters 52.3 57.4 5.1Print newspapers 3.3 3.4 0.1

General interest magazines 4 3.4 -0.6Other print sources 6.7 6 -0.7Association website 47.2 45.4 -1.8

Conferences/meetings 53.3 49.5 -3.8Magazines/Journals 63.6 50.8 -12.8Social media n/a 7.2 7.2

Communities of practice 11.9 14.6 2.7Blogs or podcasts 2 4 2Internet searches 17.6 18.7 1.1Peer networks 12.5 13.1 0.6

Greg Melia, CAE

gmelia@asaecenter.org

202-626-2821

Thank You!Visit www.asaefoundation.org to learn more or get involved in the ASAE Foundation

ASAE publications available in the onsite bookstore and online at www.asaecenter.org/bookstore.