Web or App

Louis Jonckheere19/11/09

Netlog Today

iPhone App

40% Month by month growth200.000 unique downloads

Mobile site

10% Month by month growth

2.000.000 visits.day

Netlog Strategy

WHO ?

Young14 - 24

WHERE ?GlobalMultilingual

WHAT ?

CommunityFriends & Popular

FunGames

Mobile Leader

PopPop Culture

How is Netlog handling the Web

or App issue?

An interesting research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded.

BUT

“There are 2 Exceptions: businesses who have a very large and dedicated user base or solutions that requires special capabilities of the mobile device that are not accessible through the web”

+57.000.000 users

Users ask Brands ask Netlog asks Mobile games

Cross platform

Location based services

Branded Apps

Integrated mobile campaigns

Micropayments

Low costs

Revenues

restrictions

Big coverage

What should we do?

Apps Mobile webMobile gamescross platform Yes No

Location based service Yes No

Integrated branding Yes Limited

Micropayments Limited Not yet

Costs High NoneRevenueshare Revenuesplit 100%

Restrictions Few NoneCoverage Medium High

In general we can argue that for NETLOG the applications are the most suited solution although they are difficult to manage, ask enormous development costs and have a medium penetration in our Target group

But we may never underestimate the big progress that mobile web is making and the many benefits it has.

So we do both

Applications=

partnerships

Mobile web=

Inhouse