Post on 19-Jan-2016
WFDSA Global Code of Ethics Recognition Program Guidelines for DSAs and Companies
byTamuna Gabilaia, Executive Director
World Federation of Direct Selling Associations
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DSA CODE OF ETHICSDSA CODE OF ETHICS
WHAT?
• Voluntary Recognition Program
• Demonstrates your commitment to your direct sellers and their customers
WHY?
• Proactively Communicates Standards of Excellence to External Audiences
• Raises the Bar on Performance
• Encourages Ethical Behavior
WHO?
• DSA’s
• Member companies
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DSA CODE OF ETHICSDSA CODE OF ETHICS
DSA Guidelines:
Implement minimum of five criteria from the three sections below but no less than one criteria from each section
Demonstrate that the criteria were implemented prior to the end of the calendar year
Commit to continue implementing the criteria through at least the next calendar year
Participation Criteria
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Ethics Recognition Program for DSAsCOMMUNICATE the Code
• Publish the Code-at-a-Glance brochure
• Publish complaint handling procedure on the website
• Publish contact information (name, email, address, phone number) for the Independent Code Administrator
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Ethics Recognition Program for DSAsPROMOTE the Code to Member Companies
• Require member companies to appoint a Code Responsibility Officer (CRO), a liaison between member companies and the DSA/Independent Code Administrator responsible for company adherence to the Code
• Conduct Code training for new/existing members
• Require member companies to submit a plan, with their annual dues payment, of how they are promoting the Code
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Ethics Recognition Program for DSAsPROMOTE the Code to External Constituencies
• Distribute copies of the Code-at-a-Glance brochure to government officials, consumer agencies, academia, media, etc.
• Obtain a “seal of approval” by local government/consumer protection agencies that can be used on all DSA and member company materials along with the DSA logo
• Include the Code-at-a-Glance brochure or reference to the Code (URL) on all DSA literature and newsletters and in all press materials/events
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Company Eligibility/Guidelines:
Implement minimum of five criteria from the four sections below but no less than one criteria from each section
Demonstrate that the criteria were implemented prior to the end of the calendar year
Commit to continue implementing the criteria through at least the next calendar year
Companies whose direct selling model is under investigation in the country where the program is implemented are temporarily ineligible for participation in the program until the matter is resolved
Participation Criteria
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Ethics Recognition Program for CompaniesFOLLOW the Code
• Appoint a Code Responsibility Officer (CRO), who will serve as a liaison between your company, DSA and the Independent Code Administrator and will be responsible for company’s adherence to the Code
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Ethics Recognition Program for CompaniesCOMMUNICATE the Code
Publish the Code-at-a-Glance brochure on the company website with a link to the local DSA website
Provide Code training for company associates
Include information on Code at company meetings Include information on Code for employee orientation ((link here to
Code-at-a-Glance, our Promise to Consumers and Our Promise to Direct Sellers
Engage a member of the DSA or WFDSA staff to give an industry presentation to company employees
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Ethics Recognition Program for CompaniesPROMOTE the Code To Distributors
Provide a clear and conspicuous link to the Code or Code-at-a-Glance brochure on the home page of the distributor website
Distribute copies of the complete Code and/or Code-at-a-Glance brochure “Our Promise to Direct Sellers” and “Our Promise to Consumers” handouts to members of the sales force at company events, meetings and in a stand-alone mailing or email
Include copies of the Code-at-a-Glance brochure and/or “Our Promise to Direct Sellers” and “Our Promise to Consumer” handouts in the company’s start up kit
Publish articles about the Code in newsletters to the sales force
Provide a training program on the DSA Code of Ethics for members of the salesforce
Engage a member of the DSA or WFDSA to give a presentation about the Code to the salesforce
Include a “Code of Ethics Quiz” on the distributor website
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Ethics Recognition Program for CompaniesPROMOTE the Code To Consumers
• Include the Code on company website with a link to the DSA website
• Include a link to the Code or Code-at-a-Glance brochure on personal websites of distributors
• Give distributors leaflets or flyers on the Code to give to their customers
• Include a reference (URL) to the Code in company sales materials and marketing catalogs
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DSA CODE OF ETHICSDSA CODE OF ETHICS
DSA Awards
Global Code of Ethics Platinum Recognition Award and Plaque
DSA implements all 9 criteria, over 70% of its members participate in the program. If a DSAs has less then 8 members, minimum of 4 members participate in the program
Recognition via various WFDSA media/events
One free registration at the WFDSA event for DSA staff
Global Code of Ethics Gold Recognition Award
DSA implements 6+ criteria, over 50% participate in the program. If a DSAs has less then 8 members, minimum of 3 members participate in the program
Recognition via various WFDSA media/events
Global Code of Ethics Silver Recognition Award
DSA implements minimum of 5 criteria, over 35% of its members participate in the program. If a DSAs has less then 8 members, minimum of 2 members participate in the program
Recognition via various WFDSA media/events
Global Code of Ethics Bronze Recognition Award
DSA implements minimum of 5 criteria, over 25% of its members participate in the program. If a DSAs has less then 8 members, minimum of 2 members participate in the program
Recognition via various WFDSA media/events
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DSA CODE OF ETHICSDSA CODE OF ETHICS
DSA Awards
Multiyear Award – WFDSA Global Code of Ethics Recognition Sustainability Award
WFDSA Code of Ethics Recognition Innovation Award
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DSA CODE OF ETHICSDSA CODE OF ETHICS
Company Recognition
WFDSA Code of Ethics Gold Recognition Certificate Company implements 10+ criteria
Recognition via various WFDSA/DSA media/events
Can display the certificate on the website, marketing materials
WFDSA Global Code of Ethics Participant Certificate Company implements minimum of 5 criteria
Acknowledgement via various WFDSA/DSA media
Can display the participant certificate on the website
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