Empowering the Travel Industry in the Digital Age

Modern shoppers want

Rich, Interactive, Engaging Content

THE IMPORTANCE OF CONTENT

If you do not supply Content they will go

elsewhere to find it

@WetuAfrica

The Industry is here to stay but it does

need to adapt and compete better.

THE INDUSTRY IS HERE TO STAY

The biggest challenge to improve the

travellers online buying experience

@WetuAfrica

DISTRIBUTION

Via the Internet

• Email

• Library

• Dropbox

Trade Shows / Sales Reps

• Disk / Flash Drive

OUTDATED CONTENT DISTRIBUTION MODEL

SUPPLIERS

@WetuAfrica

TOUR OPERATOR

VERY TIME CONSUMING

OUTDATED CONTENT DISTRIBUTION MODEL

SUPPLIERS

TOUR OPERATORS

1000s of Suppliers

100s of Tour Operators

DISSAPPEARING CONTENT

TEXT

IMAGES

VIDEOS

VIRTUAL TOURS

MAPS

IN-DEPTH INFO

ROOM INFO

ACTIVITIES

SUPPLIER OPERATOR AGENT CLIENT

TEXT

IMAGES

TEXT

IMAGES

MAPS

ACTIVITIES

ABC ABCABC

The longer they spend researching the more chance they will find something else or change his mind

Content is never going to travel along the

industry channels using this model

It simply has to change!!

CONTENT MANAGEMENT & DISTRIBUTION

How do simplify this content model?

How do you get Content to travel along the industry channels and into the Sale ?

THE CHALLENGE

WETU’S SOLUTION

To do this we have:-

1. Created an Open Database

2. Developed Technology to:-

• Make content easily accessible and simple to use & distribute

• Create engaging digital sales & marketing material for the industry channels

OUTDATED CONTENT DISTRIBUTION MODEL

SUPPLIERS

TOUR OPERATORS

1000s of Suppliers

100s of Tour Operators

SIMPLIFIED CONTENT DISTRIBUTION

SUPPLIERS

TOUR OPERATORS

ONE STOP CONTENT SHOP

DMO

GDS OTA

IDS

AGENTS

CONTENT DISTRIBUTION

WETU has developed numerous ways for

suppliers to distribute their content to

the industry.

CONTENT DISTRIBUTION TOOLS

Content API• Website (via CMS or Direct)

Content Widget• Website • Blog• Social Media

CONTENT DISTRIBUTION TOOLS

Content API• Website (via CMS or Direct)

Content Widget• Website • Blog• Social Media

iBrochures (re-brandable)• Physical Distribution of Content• Sales Tool for Tour Operators & Agents

NECESSARY TOOLS FOR SUPPLIERS

Wetu also allows you to create numerous

modern sales and marketing tools.

FACEBOOK APP

Facebook Apps

DIGITAL SALES CATALOGUE

MOBILE WEBSITES

www.kensingtonplace.co.za

EMPOWERING THE TRADE

Providing Engaging Rich Interactive Buying

Experience

IMPORTANT ISSUES

• Quick & Easy Access

• Simple to Use

• Can be passed on (Re-brandable)

• Empowers the person selling

MARKETING & SALES TOOLS

Providing Engaging rich interactive buying experience

Google Maps Enhanced Google Maps

ENHANCED GOOGLE MAP

PAPER ITINERARY

MARKETING & SALES TOOLS

VIRTUAL ITINERARY

MARKETING & SALES TOOLS

Brochures iBrochures

MARKETING & SALES TOOLS

Catalogues Virtual Catalogues

TRAVEL ITINERARY OF THE FUTURE

ITINERARY APP: TRAVEL DOCUMENTS ON MOBILE

Download the Itinerary App from iTunes / Google Play and enter the personal code ON6H1V

TRAVEL ITINERARY OF THE FUTURE

Download the Itinerary App from iTunes / Google Play and enter the personal code ON6H1V

WETU ITINERARY BUILDER

VIRTUAL ITINERARY PRICING TEMPLATEPAPER ITINERARY ITINERARY APP

ITINERARY BUILDER

ONE INPUT – MULTIPLE OUTPUTS

Tour Operators• 70+ Tour Operators (clients)

• 100s of Tour Operators & Agents freely accessing Content

Suppliers • 450+ Luxury Suppliers (Upgraded Listing)

• 2000 free managed listing (8000+ properties in Wetu)

• Managing Content for Nightsbridge (3000+ properties)

Distribution• 700 + unique visitors each day (growing each week)

• Majority outside of Africa

WETU NOW

PRODUCTS – HOW TO USE WETU

TOUR OPERATORS: HOW TO USE WETU