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Creativity

Richard Berry

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How Intelligent are You?

1 2 3 4 5 6 7 8 9 10

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How Creative are You?

1 2 3 4 5 6 7 8 9 10

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Exercise

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RED

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BLUE

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GREEN

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RED

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WHITE

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Case Study

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Bottle Green

• Product development• Positioning• Pricing/cost• Sales• Packaging• Branding• Distribution

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Fin