Western Star wanted to engage with bloggers in order to increase the use of butter in everyday recipes.

We recommended that the brand partner with Fat Mum Slim and The Organised Housewife, who would incorporate Western Star into their recipe posts and motivate their audiences to cook with Western Star Butter.

TheApproach

“BUTTER FOREVER & ALWAYS!LOOKS YUM!”

Each blogger created and shared two recipes incorporating Western Star Butter, in keeping with the style of their usual content.

These posts included tracking links and were shared across both Fat Mum Slim’s and The Organised Housewife’s Facebook and Twitter platforms.

TheActivity

“BUTTER ALL THE WAY!THIS LOOKSDELISH!”

The Results