to Social Media

GordonMayer

Part 2

Goals today

• Why listen, again?

• Your strategy

• Email, Blogging

• Building buzz online

• Your questions/ 1 on 1 time

Review

• Check your goals, audiences, messages with colleagues, supervisors

• Look for your issue, organization out there

• Build an iGoogle-type dashboard

• Start reading blogs via RSS

What was I supposed to hear?

How do I know who to follow?

Who’s out there?Type How

manyNiche news site for community of interest, neighborhood, or ethnic news

18

Blog 15

Other 11

Part of independent or "alternative" news organization 10

Mostly or all online news service/site 9

Aggregator of news or data 6

Part of traditional metro/mainstream news org 4

Part of a nonprofit organization not primarily producing news

2

What the Web really is

Couple years ago

E-newsletter

Website

Last year

Healthy Schools Campaign home page

Healthy Schools Campaign blog

Now

LSNA Home-Facebook-YouTube page

Make your own list

–Google–Technorati–Windy Citizen topics, ChicagoNow

–Other blog searching tools–Alltop–Twitter

Be social!

Aggregate: all apples… and a lot of them

1.0, 2.0, 3.0

Link

Social Network

RSS

Online offline

Long tail

http://www.flickr.com/photos/mukluk/288925731/

Need to Know

1.0, 2.0, 3.0

THE

SOCIAL MEDIAGAME

Goals

There are no winners or losers to the Social Media Game.

This game is intended to help you understand the basic

mechanics of the social web as well as strategize online

communicating through the Web 2.0.

How it’s played1. Choose from a set of 30 Social Media Cards divided into 4

categories: Collaboration, Media Content/Networking, Online Broadcast, and Communication Tools. Each card costs a certain amount of credits.

2. Your group will receive an objective card. Discuss, examine, and see how the different types of tools best achieve your objective for about 10 minutes. You have just 12 credits to spend.

3. You will receive a Situation Card that offers an Opportunity (gain credit), a Dilemma (lose credit), or a Wild Card (more credit to choose another Social Media Card or create your own Social Media Card). Re-strategize using the Situation Card. You are given only 10 more minutes.

4. Present your objective, situations and strategy on how to communicate online using social media tools to achieve your goal.

What did you discover?

Audience surveys

Keeping trackFname Lname Org Address

1Address2

Title Email Cell

EnewslettersCompany Monthly Nonprofit

DiscountConstant Contact

Unlimited to up to 500 email addresses, $144 per year

Nonprofit rate

Emma $99 custom setup; 1,000 emails is $30

20% off

MailChimp Free to send 3,000 messages to 500 email addresses/month; $30/month to send unlimited to 2,500 people

15% off

PatronMail Custom pricing about $15/month

N/A

Vertical Response

10,000 emails free $12 for 1,000 more emails per month

Make the plan

Get found online!

Add your group to our directory at www.communitymediaworkshop.org

And fan us on Facebook!

www.facebook.com/ communitymediaworkshop

Thank you!