Welcome to DECA Parents Night 1How do you DECA?

DECA’s MissionPrepares emerging leaders and

entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

DECA Fact Sheet

DECA Fact Sheet

Builds self-esteemPrepares for collegePrepares for

workplace21st century skills

DECA Competition

CompetitionsDistricts - Scoring

District competitions consist of two parts◦100 Question Test (3 different clusters)◦1 role-play (9 different categories)

Each role-play category counts as an event.

CompetitionsDistricts - Scoring

Top test = Medal ◦Could be 10-25 depending on size of event

Top role-play = Medal ◦Each judge has a winner

Top role-play + test = FinalistTop 3 TOTAL SCORES = Trophies

Total possible points 200

CompetitionsDistricts - Scoring

Example

DECA Testing

CompetitionsDistricts - Testing

100 question test taken, during school, on-line two weeks prior to role-play portion

CompetitionsDistricts - Testing

How do I prep for testing?◦Take Marketing Classes◦Take practice tests provided by advisors◦Come to testing prep sessions on Tuesdays

and Thursdays ◦Visit Quizlet.com, search DECA

How do I help my child prep for testing?◦Quiz them◦Follow up with them as if they are in a class

DECA Role-Plays

CompetitionsDistricts - ExpectationsMandatoryAt Myers Park High School

◦November 20, 2014◦Role-plays 3:00-5:30◦Awards session: 6:30-8:30◦Pizza will be served

CompetitionsDistricts – Role-plays

What does a role-play look like?

A role play is an activity where participants are immersed in a character with specific traits, goals,

and capabilities.

A role play in the DECA dictionary is an activity where DECA members convey and exchange ideas and plans concerning their business role to judges who will be interacting with the members on behalf

of his/her own role.

CompetitionsDistricts – Role-plays

At a DECA competition, you are given a case study that is relevant to the occupational areas of your event. The case study indicates◦who you are, ◦who the judge is, ◦what the situation entails for you to do, and ◦how you are evaluated.

The judge meeting you has the same case study. His or her job is to listen to your presentation, ask you some questions, and evaluate your performance (i.e. how well you covered your performance indicators/competencies).

CompetitionsDistricts – Role-plays

Prep (Room 1)◦10 minutes to

Read Make notes Make some sort of visual (ie chart, table,

graph, brochure, coupon, etc) Completely up to the student and the situation.

Role-play (Room2)◦10 minutes MAX to present◦NO ONE WATCHES YOU. It is only you and your judge

CompetitionsDistricts – Role-plays

PERFORMANCE INDICATORS or COMPETENCIES = RUBRIC

Example:

CompetitionsDistricts – Role-plays

Three Parts1. Introduction2. Body

1. Address ALL performance indicators1. Restate2. Define3. Apply to the situation

3. Conclusion

CompetitionsDistricts – Role-plays

1. Introduction

Do’s

• Have good posture• Smile• Make eye contact• Greet the judge• Shake his or her hand• Introduce yourself (i.e.

name, role, purpose today)

• If in a team, make sure both partners are introduced

Don’ts

• Slouch• Grimace, scowl• Avoid direct eye

contact• Have a poor, weak

handshake or a painful, threatening one

• Jump to your presentation content without an introduction

CompetitionsDistricts – Role-plays

2. MiddleDo’s

• Present your solutions that cover the performance indicators/competencies

• Get creative: make up reasonable facts and figures

• Use visuals if they are clean, organized, and can help support the presentation

• Be confident by frequently having eye contact with the judge

• Gesticulate if it emphasizes the point of your speech

• Have positive, interested facial expressions (e.g. smiling, nodding)

• Have a conversational tone• Pace your speech• Keep your composure• Involve the audience

Don’ts

• Miss performance indicators, which results in heavy penalization

• Create plans with budgets that does not reasonably match

• Have messy visuals• Avoid eye contact• Get to excited and over

gesticulate• Use a lot of filler words (e.g. like,

um, uh, etc.)• Speaking too fast or too slow• Freak out when the judge

does not seem super delighted at your idea–they are trained not to

• Lose track of time

CompetitionsDistricts – Role-plays

When addressing performance indicators/competencies:1. Restate2. Define3. Apply to the situation

Example:1. Explain the concept of market and

market identification?“First we need to define what a market is and how we indentify them. A market is a business or person with an unfulfilled need or want and the willingness and ability to buy. In our case…”

CompetitionsDistricts – Role-plays

3. Conclusion

Do’s

• Conclude by summarizing how the points that you have just covered contribute to the big picture of the situation

• Ask if the judge has any questions

• When answering questions, be confident with your response even if you are uncertain

• Listen carefully when the question is said

• Ask the judge to repeat the question if you really did not hear it

• Take a brief moment to think about what is being asked and what you will respond

• Answer by rephrasing the question and stating your response

• Thank the judge• Shake his or her hand

Don’ts

• Finish your last point and leave without a conclusion

• Stick in new, late-minute business concepts, plans, and ideas in your conclusion

• Leave without letting the judge ask you questions

• Ask the judge to repeat the question too often

• Misinterpret the question and give an unsuitable answer

• Give one word answers without justification

• Leave with thanking the judge and shaking his or her hand

CompetitionsDistricts – Role-plays

Every Judge (section) has a top role = medalJudge 1

(Section 1)

• Anton 99

• Emily 98

• Chase 95

• Maggie 94• Connor 90

Judge 2(Section 2)

• Daniel 99

• Phillip 98

• Ryan 97

• Brad 93• Diane 90

Judge 3(Section 3)

• Jack 87

• Noah 76

• Zachary 50

• Aubrey 48

• Chandler 45

• Emma 42

Judge 4(Section 4)

• Turner 99

• Harrison 98

• Grace 97

• Darius 96

• Hampton 95

DECA Attire

CompetitionsDistricts - DressYoung Ladies

◦blazer with dress skirt or dress slacks and a dress blouse

or ◦blazer with a dress; ◦dress shoes

CompetitionsDistricts - Dress

An ideal outfit for a female DECA member consists of:•White or pastel button down dress shirt•Dress shoes (flats or heels)•Dress pants or skirt (and a matching blazer is suggested)•Stockings (optional) a shade lighter or darker than skin tone•Light or no make up•Scarves and light jewelry to accent your outfit

CompetitionsDistricts - Dress

Avoid:•Tight tops•Strappy sandals•Platform shoes•Short skirts•Messy hair•Perfume•Showing too much skin•Denim

CompetitionsDistricts - Dress

Young Men◦blazer with dress slacks, collared

dress shirt and necktie; dress shoes and dress socks

CompetitionsDistricts - Dress

An ideal outfit for a male DECA member consists of:•White or pastel button down dress shirt•Dress shoes•Dress pants (and a matching blazer is heavily suggested)•Tie (not too short or too long)•Trimmed nails

CompetitionsDistricts - Dress

Avoid:•Grease•Earrings•White socks•Messy hair•Cologne•Showing too much skin•Denim•Casual Shoes

CompetitionsDistricts - DressJust be careful when you WIN…

DECA State Competition

CompetitionsStates – General InfoA.K.A.: NC-CDC

◦North Carolina Career Development Conference

Greensboro, NC ◦Sheraton Hotel◦February 26-28, 2015

Thursday-Saturday

Approximate Cost◦$175 plus meals

Includes: Travel, hotel, registration, & chaperone costs

CompetitionsStates - QualificationsWho can go?

◦Any students that Completed districts testing Competed in the role-play at districts Attended the awards session

◦Approved parent chaperone volunteers

Note: alternate assignments may be available if unable to attend a portion of district competition. Students must speak with an advisor prior to November14

CompetitionsStates - Events

Huge amount of events from which to choose◦ 17 individual role-play events

TWO role-plays plus test (Max score 300 points)

◦ 7 team role-play events (30 minutes to prep) One team role-play plus test average (Max 300

points)

◦ 10 written events discussed later

DECA International Competition

CompetitionsInternationals

A.K.A.: ICDC◦International Career Development

ConferenceOrlando, FL

◦Rosen Plaza◦April 24-28, 2015

Friday-Tuesday

Approximate Cost◦Be prepared for $1000, usually less

Includes: Travel, hotel, registration, chaperone costs, attractions, and more!!!

CompetitionsInternationals - Qualifications

Who can go?◦Any students that

Wins a trophy at state competitionor

Are a finalist and gets “bumped up”

Common reasons students miss opportunities“I can’t attend state competition

because we don’t have the money…”◦ In some cases there is money available to help

students get to competition“I can’t attend state competition

because I have something important going on that day…”◦ I some rare cases we can make allowances

“I’m a freshman, I’ll do it next year…”◦ The earlier you start, the better

Other conflictsSPEAK WITH AN ADVISOR

FIRST

DECA ScholarshipsDavid Shannon Scholarship

◦We raise money throughout the year in memory of former DECA Champ, David Shannon to help aid students attending ICDC financially

◦Students qualifying for ICDC may apply

DECA Scholarships

DECA Scholarships

North Carolina ScholarshipsT Carl Brown Scholarship PoolSonya Williams Dismuke ScholarshipNC DECA Foundation Scholarship

School Specific ScholarshipsKings CollegeArt Institute of CharlotteUNC Greensboro

◦ Bryan School of Business & Economics Scholarship

Marvin Rorie - CPCCInternational Scholarships

◦ Visit http://deca.org/scholarships/ for online application process

DECA Written Events

DECA Written EventsBread and Butter of what MP doesThe following classes currently complete written

projects◦ Honors Strategic Marketing◦ Honors International Marketing◦ Honors Sports and Entertainment Marketing II◦ Travel & Tourism◦ More to come…

Most have no test involved2014 State Competition

◦ 17 entries◦ 8 trophies!!!!◦ 6 finalists

Pursue these courses

We need YOU!Please consider helping in one or

more the following ways◦Volunteering at districts November 20,

2014 5:30-8:30

◦Judging at districts November 20, 2014 3:00-5:30

◦Chaperoning state competition in Greensboro February 26-28

◦Donating to the David Shannon Scholarship MP Online Payments

Thank you!

Questions?