Welcome to a worldof expertiseRenewable Heating Solutions

Rowena McCappinMarketing ManagerGlen Dimplex

Renewable Heat Incentive (RHI)

Joint Marketing Initiative

• Communicate the benefits of the RHI to consumers and educate them on the grants and payments available

• Encourage consumers to avail of these grants, which will save them money long term and help to reduce their carbon footprint

• Drive consumers to the microsite for further information

• Educate consumers on renewable technologies

Target audience: • 35 plus, • Males / females, slight male bias• ABC1

Aim

• To create a RHI communications group that’s greater than the sum of its parts - both in terms of influencing and maximising budgets.

• Creation of the GHG Information Group will allow for greater consumer understanding of the rationale for the campaign (and who’s behind it) and it will also streamline the communications (however all companies involved will be referenced where possible).

• An integrated approach to the campaign will deliver increased cut-through in terms of media and will also ‘touch’ consumers on a number of levels (not purely reliant on advertising).

Greener Heating Grants Information Group

Strategy

Microsite

GHG Information Group

Create News!

•Research into Green Technology•Understanding of technologies and available grants in NI

Photography

•Launch photography of all members of the GHG Information Group •Press launch / microsite

TV Campaign

•Huge impact •2 week campaign on

Press•RHI information supplement with Bel Tel

Outdoor OR Radio

Online•Facebook creation and facebook ads •banner, skyscraper and mid page unit ads

Ambassador

Campaign Overview

Microsite

Possible Partners

Horizon 2020 Programme Bid

RealValue Consortium

RealValue

RealValue Expected Benefits

For more information…

Visit our Website:www.glendimplexni.co.uk/millionmakers

Or speak to us today!

Glen Dimplex and The Princes Trust

Any Questions?