Welcome to the Future of Ad Management.

Digital Innovators‘ Summit 2017

Michael Fischer & Duncan Smith

Your Presenters

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Duncan Smith Michael Fischer

VP Media & Social BrightGen Managing Director AdTech Factory

The evolution of advertising

The revolution: The AdTech Factory

The benefits for publishers

Q & A

Agenda

The Evolution of Advertising: Mega Industry Trends

But: fundamental challenges in digital advertising.

Viewability

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Source: PWC German Media and Entertainment Outlook 2016

But: fundamental challenges in digital advertising.

Ad blocking

Source: PWC German Media and Entertainment Outlook 2016

Let’s hear a customer’s perspective.

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Robert Avery Head of Commercial Operations at Northern & Shell

Robert Avery

Head of Commercial Operations at Northern & Shell

Let’s hear a customer’s perspective.

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Robert Avery Head of Commercial Operations at Northern & Shell

Robert Avery

Head of Commercial Operations at Northern & Shell

The revolution: We have reinvented Ad Management.

How? Let’s have a look.

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Premium. International. Successful.

Our tech-partners.

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Worldwide most successful

publisher adserver solution

Most capable solution for

display, video and native in

desktop and mobile

Holistic tech stack with

integrated AdX

Worldwide only „Full

Force“, certified media

and advertising app

„Service Unlimited“:

Sales-, Marketing-

and Service-Clouds

„Analytics Unlimited“:

maximum data analytics

possibilities

System integration

Client ready. Innovative. Futureproof.

Our cloud-based CRM- and booking tool.

Publisher

How does it work, in practice?

Start in the Sales Cloud.

The customer in focus.

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Account

Opportunity

Creation

Contact

Management

Order

Management

Creative

Services

Account Management.

All in a single view, at your fingertips.

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Account

Management

Opportunity

Creation

Contact

Management

Creative

Services

Masterfile data

Sales data

Reporting data

Client contract/

pricing data

Order

Management

Contact Management.

Data based. Closure focused.

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Account

Management

Opportunity

Creation

Creative

Services

Contact

preparation

with reports,

dashboards

Contact

Management

Order

Management

The features:

Dashboards.

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Opportunity Creation.

Create quotes in the system. Manage the pipeline.

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Account

Management

Opportunity

Creation

Contact

Management

Creative

Services

Opportunity

Management

Quote creation

with or without

individual

customer deal

Proposal

transmission

Assessment of

sales pipeline

Order

Management

The features:

Opportunities.

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Order Management.

Order vs. quote. Confirmation and invoice. Settlement.

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Account

Management

Opportunity

Creation

Contact

Management

Creative

Services

Incoming orders

(OBS)

Placement

(JD, CenShare)

Order confirmation

Invoicing

Voucher copies,

archive

Order

Management

Creative Services.

Picture handling. Title planning. Prepress.

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Account

Management

Opportunity

Creation

Contact

Management

Creative

Services

Picture

handling

Prepress

services

Order

Management

High five: The Benefits

1. Solution-focused! Fully integrated

across entire ad sales value chain, from lead identification and

CRM via quotation creation to order management, fulfilment and

invoicing

across all media genres (print, digital display, mobile, video, in-

app, native…)

across all ad sales channels (direct sales, telesales, programmatic

sales)

Integration3:

All systems, all media genres, all channels.

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Direct sales

Telesales

Programmatic advertising

3. All sales channels

Efficient inventory and yield

management

2. All media genres

Magazines

Ad specials

Online display

Mobile

Video

In-app

Native

Integration of all ad types

and media channels in one

booking system

1. Ad sales from A to Z

Lead identification

Advertiser/ agency contact

Quote creation

Order management

Scheduling

Inventory management and

placement

Production management/ pre-press

Invoicing

For the first time, full

transparency across the entire

sales pipeline

2. Feel free! Totally mobile

Entire CRM, quotation and fulfilment tool on your iPhone

at your fingertips.

Portable.

Everywhere you are.

Are you mobile?

We are!

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3. Be independent! Location agnostic

All data stored safely in the cloud, all data omnipresent available

regardless of a publisher’s or sales manager’s geographic

location.

4. More Bang for the Buck! Revenue-maximizing for publishers

Full integration of the worldwide most powerful holistic full stack

digital ad technology by Google Doubleclick and Google Ad

Exchange, maximizing CPMs and fill rates.

Holistic full stack

Better campaign delivery, higher eCPMs

with

+800% increase in

revenue

+21% growth in

mobile inventory

through integration

of DFP with AdX

with

>+50% improved

eCPMs

+126% increase in

revenue

through integration

of DFP with AdX

Fill rate increased

to 95%

>+100% uplift in

eCPMs

through

prioritization of AdX

with

+96% in program-

matic revenues

+60% improved

eCPMs

through premium

inventory sales in AdX

with

Are you ready for the future? We are!

Our platform is able to manage, and hence report on, all the

“hottest shit“ in advertising: programmatic print, native, video,

influencer marketing, content marketing ...

It scales with whatever the market requirements are.

5. What’s next? Futureproof

The Future of Advertising.

Substantially ephemeral.

Selling audiences, not products!

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The Future of Advertising is bright!

Michael Fischer

Any questions?

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Managing Director

AdTech Factory

Michael.Fischer@adtechfactory.com

Duncan Smith

VP Media & Social

BrightGen

DuncanSmith@BrightGen.com